AIB – Association for International Broadcasting
In the hunt for ratings can truth survive? Does the desire for fast-moving stories exclude slow burn stories like climate change?
Senior Journalist & Advisor, Mass Communication Department
Prestige Institute of Management & Research, Indore
"Media massages the message &TRP is the sole TRUMPet today."
Time and taste of viewers are indicating that news broadcast industry has to change gear and direction to make the society more responsible and government more accountable.
Ex - Director General
All India Radio & Doordarshan
"News is not views, neither opinion-mongering. Viewers look for facts, information in a news broadcast, not coloured opinion. Should a news channel run after TRP at the cost of losing its credibility?"
Junior Anand Gupta
Founder SHE & Ninja Girl Bags
CEO - Homespice Decor
"News reporting should dig to the real story beneath the surface and give accurate information to the viewer"
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