Features

EMVIES 2006: Mindshare sweeps the Awards, declared Media Agency of the Year again
June 23, 06
It was raining awards for Mindshare at the EMVIES 2006. Mindshare was declared Media Agency of the year again, as it was at the EMVIES 2005. The final tally of Mindshare was an impressive 113 points. Madison Communications was a distant runner up with 43 points, while O&M ranked third with a score of 26 points.

EMVIES 2006: An event that gets bigger and better each year
June 23, 06
EMVIES 2006 was celebrated in Mumbai on June 22, 2006 with much fanfare. This year’s celebrations far exceeded the previous years’ on all counts – be it number of entries, recognising new aspects of media excellence, number of guests who attended the event and even the noise that the EMVIES 2006 created.

EMVIES 2006: They won some, they lost some, but the ecstasy remains unaffected
June 23, 06
“The winner takes it all / The loser standing small’ – this song by Abba sung eons ago still encapsulates the ups and downs in any award ceremony. And EMVIES 2006 had its fair share of ecstasy and heartburn.

EMVIES 2006: Experts excited about event, term it as great platform for media industry
June 21, 06
With just a day left for the EMVIES 2006 on June 22, 2006, the media fraternity all agog with excitement. Given the detailed judging procedure, the EMVIES is considered as one of the most effective and coveted awards that recognise excellence across all media categories. As is known, 56 entries were eligible for case studies presentations.

EMVIES 2006: With case study presentations over, the countdown now begins
June 16, 06
With the case study presentations now out of the way, the stage is now set for declaration of the best media works at the EMVIES 2006. As many as 56 presentations were made at the Wellingkar’s Institute of Management in Mumbai on June 15, 2006 and the one point that every work emphasised on was the importance of ‘engagement’ in any media activity.

EMVIES 2006 Industry set for EMVIES case study presentations today
June 15, 06
EMVIES 2006 is undertaking the final step that will decide who is walking home with an EMVIE on June 22, 2006. The second round of judging that comprises case study presentation by the shortlisted agencies will take place on June 15, 2006 at Welingkar’s Institute of Management at Mumbai.

EMVIES 2006: Media fraternity looks forward to the big day
June 12, 06
With the case study presentations just two days away, the media fraternity is preparing to put its best foot forward for the EMVIES 2006. Most of the top agencies are in line to bag the coveted ‘Media Agency of the Year’ award. Industry leaders believe that EMVIES is the only platform that recognises and awards efforts in the media domain.

Flashed Yesterday EMVIES 2006: Stage set for Round 2, 56 entries make it to case study presentation round
June 09, 06
Following the completion of the first round of judging for EMVIES 2006, 56 entries have been shortlisted for the case study presentation round, scheduled to take place on June 15, 2006. Lodestar Media, Madison, Maxus, Mediaedge:CIA, MPG, MediaCom India, MindShare, Optimum Media Solutions, Starcom, O&M, Ad Vista Bombay, OvilgvyOne Worldwide, Zee Telefilm and Red FM have made it to the list.

EMVIES 2006: Day Two judging process looks at TV, cinema, OOH, events and radio
June 08, 06
The second day of EMVIES 2006 judging process, which took place on June 7, 2006, featured categories such as television, digital cinema, out-of-home, events and radio. The judges’ reactions to the entries received in these categories ranged from good work and interesting to ‘not up to the mark’.

EMVIES 2006: Judging process commences, Day One sees Media Strategy under scanner
June 07, 06
The judging process of the EMVIES 2006 commenced on June 6, 2006, with the categories under the scanner on day one being Media Strategy with all its sub categories, Media Innovation – Print, Media Research, and the newly added Integrated Media category.

EMVIES 2006 receives a record 369 entries
June 05, 06
EMVIES 2006 has much to cheer about. The only platform that recognises excellence in effective media usage has clocked in 369 entries this year. The previous highest number of entries that the Mumbai Ad Club had recorded was 322. Ad Club officials emphasise that this further vindicates the widespread acceptance of the awards in the media and advertising fraternity.

EMVIES 2006: Further focus on measuring impact of a media plan
May 31, 06
EMVIES 2006 will maintain the two-stage judging procedure that it has in place. However, the Bombay Ad Club has induced further focus on the need to quantify results of a media plan. Apurva Purohit, Chairperson, EMVIES, believes that while this is a small change, it is representative of the fundamental change in the media landscape today.

EMVIES extends last date for submission of entries to May 29, 2006
May 23, 06
Citing popular demand, the Bombay Ad Club has announced its decision to extend the last of submission of entries for the EMVIES to May 29, 2006. The initial last date was May 23.

EMVIES ups its scale, introduces new categories
May 22, 06
EMVIES has gone the whole hog in 2006 to ensure that the industry is completely involved in the evolution of the media awards. The Bombay Ad Club had organised a pre-judging cocktail, wherein members from the industry were invited to offer suggestions on how the awards could be improved even further. Consequently, EMVIES has induced some changes in 2006.

Entry call for EMVIES goes out, last date May 23
May 12, 06
In the last four years, EMVIES has witnessed an increasing the number of entries – last year saw a peak of over 350 entries. EMVIES Chairperson Apurva Purohit states that this is what the Ad Club is expecting this year as well.

EMVIES signs on partners, Times Now comes in as title sponsor
May 09, 06
Action is unfolding full flow at the EMVIES. While Times Now has been roped in as title sponsor, the category sponsors are Indiatimes.com for the digital category and Radio Mirchi for radio category. TAM continues with the award sponsorship of the ‘Best TV Research’ category. exchange4media.com is the official media partner.

Industry honchos laud EMVIES, Awards to take place on June 22, 2006
May 05, 06
It is time again to celebrate media initiatives. EMVIES, the media awards instituted by the Bombay Ad Club, will be held on June 22, 2006. Before commencing action around the awards, the Ad Club invited professionals from the industry to given their opinions on the awards and the judging process – and the response has been very positive indeed.