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Read
Views on Emvies by |
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Meenakshi
Madhvani Founder, Spatial Access Solutions |
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Vikram
Sakhuja Managing Director, Mindshare |
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Nandini
Dias National Media Director, Lodestar |
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Punitha
Arumugham CEO, Madison Media |
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Emvies
2005 - Schedule
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THE
ADVERTISING CLUB BOMBAY |
| EMVIES
2005 |
CASE
STUDY PRESENTATION |
| Morning Session | |||
| MEDIA RESEARCH | |||
|
Sr.
|
Entry
|
Entrant
|
Case Study
|
|
No.
|
No.
|
||
|
1
|
2
|
Maxus
|
Hutch
Comparing Apples & Oranges
|
|
2
|
18
|
Starcom
|
Beyond
Copy Testing
|
|
3
|
23
|
Mediacom
|
AVIVA
Life Insurance
|
| MEDIA STRATEGY | |||
| Sr.
|
Entry
|
Entrant |
Case Study |
No. |
No. |
||
1 |
3 |
Mindshare |
Close
up
|
2 |
19 |
Mindshare |
Horlicks
Sales
|
3 |
28 |
Madison
Comms. |
Nirvana
Plus - The end of Reach
|
|
4 |
13 |
Starcom |
Beyond
Copy Testing
|
5 |
31 |
Lodestar
Media |
Indigo
Marina
|
6 |
33 |
Mediacom |
Jassi
Bringing in the Gold |
| BEST MEDIA MARKETER | |||
| Sr.
|
Entry
|
Entrant |
Case Study |
No. |
No. |
||
1 |
2 |
Living
Media |
Reader's
Digest |
2 |
5 |
Sony
Ent. Television |
Indian
Idol |
| MEDIA INNOVATION - EVENTS | |||
| Sr.
|
Entry
|
Entrant |
Case Study |
No. |
No. |
||
1 |
1 |
Maxus
|
Hero
Honda - Cine Star Ki Khoj |
2 |
8 |
Mindshare |
Horlicks
- Wizkids Building India's Next |
3 |
13 |
Ogilvy
& Mather |
Hutch
Classic Film Festival |
| MEDIA INNOVATION - DIRECT MARKETING | |||
| Sr.
|
Entry
|
Entrant |
Case Study |
No. |
No. |
||
1 |
13 |
Lodestar
Media |
Club
Mahindra - Mobile Holiday Rajdhani Exp. |
2 |
2 |
Ogilvy
& Mather |
IBM
Hot Pads |
| MEDIA INNOVATION - Radio | |||
| Sr.
|
Entry
|
Entrant |
Case Study |
No. |
No. |
||
1 |
8 |
Madison
Comms. |
Silk
N Shine |
2 |
14 |
Lodestar
Media |
Nerolac
- Jab Ghar Ki Raunaq Badhani Ho |
3 |
3 |
MindShare |
Close
Up - Muh kholo to jano |
| Afternoon Session | |||
| MEDIA INNOVATION - TV | |||
|
Sr.
|
Entry
|
Entrant
|
Case Study
|
|
No.
|
No.
|
||
|
1
|
9
|
Mindshare
|
Lux
Kahi To Hoga
|
|
2
|
30
|
Mindshare
|
Pepsi
Huddle
|
|
3
|
45
|
Lodestar
Media
|
Nerolac
Paints- We turned millions….B/W
|
| MEDIA INNOVATION - Press | |||
| Sr.
|
Entry
|
Entrant |
Case Study |
No. |
No. |
||
1 |
21 |
Lodestar |
Scorpio
Overdrive |
2 |
6 |
Mindshare |
Surf
excel - Save Water |
3 |
3 |
Mindshare |
Surf
Excel - Win with Stains |
4 |
26 |
Carat
Media |
Johnnie
Walker - Keep Walking |
5 |
4 |
Mindshare |
Surf
Excel - Blue |
6 |
19 |
Mediacom
India |
Indian
Idol - Post Its |
| MEDIA INNOVATION - OUT OF HOME | |||
| Sr.
|
Entry
|
Entrant |
Case Study |
No. |
No. |
||
1 |
3 |
RMG
David |
Singapore
Tourism Board (Cinema/Theatre) |
2 |
23 |
Lodestar
Media |
Fa
Deodorant - The World's largest Deo Spray |
3 |
21 |
Lodestar
Media |
Nerolac
Paints - Yeh Rang har .. choota Hai |
| MEDIA INNOVATION - Cinema | |||
| Sr.
|
Entry
|
Entrant |
Case Study |
No. |
No. |
||
1 |
1 |
Maxus |
Britannia
50-50 Maska Chaska |
2 |
4 |
Mindshare |
Kodak
- Hum Tum |
| MEDIA INNOVATION - Internet | |||
| Sr.
|
Entry
|
Entrant |
Case Study |
No. |
No. |
||
1 |
4 |
Mindshare |
ICICI
Bank NRI Services |
| MEDIA INNOVATION - NEVER USED BEFORE MEDIA | |||
| Sr.
|
Entry
|
Entrant |
Case Study |
No. |
No. |
||
1 |
2 |
RMG
David |
WWF
India |
2 |
9 |
Ogilvy
& Mather |
NAB
- White Canes |
3 |
21 |
Lodestar
Media |
Club
Mahindra Mobile Holiday - Rajdhani Exp. |
Mindshare |
11 |
Lodestar |
8 |
Maxus |
3 |
Mediacom |
3 |
Ogilvy
& Mather |
3 |
Starcom |
2 |
Madison |
2 |
RMG
David |
2 |
Living
Media |
1 |
Sony
Ent Television |
1 |
Carat
Media |
1 |
TOTAL |
37 |
 |
 |
