Read Views on Emvies
by
 
Meenakshi Madhvani
Founder,
Spatial Access Solutions
 
 
Vikram Sakhuja
Managing Director,
Mindshare
 
 
Nandini Dias
National Media Director,
Lodestar
 
 
Punitha Arumugham
CEO,
Madison Media
 
 

Emvies 2005 - Schedule
Sr. No  Detail Day Date
1. Judging (Round 1) Friday 03.06.05
2. Case Study Presentation Wednesday 15.06.05
3. Awards Ceremony Thursday 23.06.05
THE ADVERTISING CLUB BOMBAY
EMVIES 2005
CASE STUDY PRESENTATION



Morning Session
MEDIA RESEARCH
Sr.
Entry
Entrant
Case Study
No.
No.
1
2
Maxus
Hutch Comparing Apples & Oranges
2
18
Starcom
Beyond Copy Testing
3
23
Mediacom
AVIVA Life Insurance


MEDIA STRATEGY
Sr.
Entry
Entrant
Case Study
No.
No.
1
3
Mindshare
Close up
2
19
Mindshare
Horlicks Sales
3
28
Madison Comms.
Nirvana Plus - The end of Reach
4
13
Starcom
Beyond Copy Testing
5
31
Lodestar Media
Indigo Marina
6
33
Mediacom
Jassi Bringing in the Gold


BEST MEDIA MARKETER
Sr.
Entry
Entrant
Case Study
No.
No.
1
2
Living Media
Reader's Digest
2
5
Sony Ent. Television
Indian Idol


MEDIA INNOVATION - EVENTS
Sr.
Entry
Entrant
Case Study
No.
No.
1
1
Maxus
Hero Honda - Cine Star Ki Khoj
2
8
Mindshare
Horlicks - Wizkids Building India's Next
3
13
Ogilvy & Mather
Hutch Classic Film Festival


MEDIA INNOVATION - DIRECT MARKETING
Sr.
Entry
Entrant
Case Study
No.
No.
1
13
Lodestar Media
Club Mahindra - Mobile Holiday Rajdhani Exp.
2
2
Ogilvy & Mather
IBM Hot Pads


MEDIA INNOVATION - Radio
Sr.
Entry
Entrant
Case Study
No.
No.
1
8
Madison Comms.
Silk N Shine
2
14
Lodestar Media
Nerolac - Jab Ghar Ki Raunaq Badhani Ho
3
3
MindShare
Close Up - Muh kholo to jano


Afternoon Session
MEDIA INNOVATION - TV
Sr.
Entry
Entrant
Case Study
No.
No.
1
9
Mindshare
Lux Kahi To Hoga
2
30
Mindshare
Pepsi Huddle
3
45
Lodestar Media
Nerolac Paints- We turned millions?.B/W


MEDIA INNOVATION - Press
Sr.
Entry
Entrant
Case Study
No.
No.
1
21
Lodestar
Scorpio Overdrive
2
6
Mindshare
Surf excel - Save Water
3
3
Mindshare
Surf Excel - Win with Stains
4
26
Carat Media
Johnnie Walker - Keep Walking
5
4
Mindshare
Surf Excel - Blue
6
19
Mediacom India
Indian Idol - Post Its


MEDIA INNOVATION - OUT OF HOME
Sr.
Entry
Entrant
Case Study
No.
No.
1
3
RMG David
Singapore Tourism Board (Cinema/Theatre)
2
23
Lodestar Media
Fa Deodorant - The World's largest Deo Spray
3
21
Lodestar Media
Nerolac Paints - Yeh Rang har .. choota Hai


MEDIA INNOVATION - Cinema
Sr.
Entry
Entrant
Case Study
No.
No.
1
1
Maxus
Britannia 50-50 Maska Chaska
2
4
Mindshare
Kodak - Hum Tum


MEDIA INNOVATION - Internet
Sr.
Entry
Entrant
Case Study
No.
No.
1
4
Mindshare
ICICI Bank NRI Services


MEDIA INNOVATION - NEVER USED BEFORE MEDIA
Sr.
Entry
Entrant
Case Study
No.
No.
1
2
RMG David
WWF India
2
9
Ogilvy & Mather
NAB - White Canes
3
21
Lodestar Media
Club Mahindra Mobile Holiday - Rajdhani Exp.


Mindshare
11
Lodestar
8
Maxus
3
Mediacom
3
Ogilvy & Mather
3
Starcom
2
Madison
2
RMG David
2
Living Media
1
Sony Ent Television
1
Carat Media
1
TOTAL
37
   
   

 
 



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