Spatial Access Solutions
a short time, Emvies has enhanced the recognition of the
fact that media does make a sizeable contribution to the
success or failure of a brand.”
a conversation with Anushree Madan Mohan
of exchange4media, Meenakshi Madhvani, Founder, Spatial
Access Solutions, says that the content presented in Emvies
is a lot more cutting edge and the use of research has become
a lot more crucial.
is the importance of Emvies vis-a-vis any other awards ceremony?
In a short span of time, Emvies has enhanced the recognition
of the fact that media does make a sizeable contribution
to the success or failure of a brand. They are specific
to the field and hence have tremendous weight in the minds
of the media planning and buying community.
How has Emvies evolved with the time?
New categories have been added, the quality of presentations
has improved. The content is more cutting edge, the use
of research has become more crucial.
What kind of contribution does Emvies make to the
It gives media planners and buyers a platform to showcase
their talent and ability. It also demonstrates that there
is space for media stars and that they can shine as brightly
as their creative brethren.
What kind of weight does Emvies hold in the marketer’s
As of now, not too much. Yet to come across a marketer who
says that we must call in these chaps for the media pitch
since they won awards at Emvies. However, I think there
is a possibility that over the time, marketers will start
recognising the value of media award winning work.
What do you think about the new entries like Best
Media Innovation and Never been Used Media?
I think new entries of any kind and type, are a welcome
and it only raises the bar for the media industry. Never
Been Used Media is an interesting category and it only encourages
creativity within the space of media.