Read Views on Emvies
by
 
Meenakshi Madhvani
Founder,
Spatial Access Solutions
 
 
Vikram Sakhuja
Managing Director,
Mindshare
 
 
Nandini Dias
National Media Director,
Lodestar
 
 
Punitha Arumugham
CEO,
Madison Media
 


Interviews

Meenakshi Madhvani
Founder,
Spatial Access Solutions

“In a short time, Emvies has enhanced the recognition of the fact that media does make a sizeable contribution to the success or failure of a brand.”

In a conversation with Anushree Madan Mohan of exchange4media, Meenakshi Madhvani, Founder, Spatial Access Solutions, says that the content presented in Emvies is a lot more cutting edge and the use of research has become a lot more crucial.
Excerpts:

What is the importance of Emvies vis-a-vis any other awards ceremony?

In a short span of time, Emvies has enhanced the recognition of the fact that media does make a sizeable contribution to the success or failure of a brand. They are specific to the field and hence have tremendous weight in the minds of the media planning and buying community.

How has Emvies evolved with the time?

New categories have been added, the quality of presentations has improved. The content is more cutting edge, the use of research has become more crucial.

What kind of contribution does Emvies make to the media industry?

It gives media planners and buyers a platform to showcase their talent and ability. It also demonstrates that there is space for media stars and that they can shine as brightly as their creative brethren.

What kind of weight does Emvies hold in the marketer’s mind?

As of now, not too much. Yet to come across a marketer who says that we must call in these chaps for the media pitch since they won awards at Emvies. However, I think there is a possibility that over the time, marketers will start recognising the value of media award winning work.

What do you think about the new entries like Best Media Innovation and Never been Used Media?

I think new entries of any kind and type, are a welcome and it only raises the bar for the media industry. Never Been Used Media is an interesting category and it only encourages creativity within the space of media.





Archive
Punitha Arumugham
CEO,
Madison Media

Emvies is like the Oscar for the Indian media agencies. And for us at Madison Media, it is at par with the top awards in any field. It gives talent within the media realm its due and brings in far better and greater output for clients.
Nandini Dias
National Media Director,
Lodestar

The mood is buoyant in the Lodestar camp. After all, last time around, Lodestar Media did cock a snook at close rivals Madison Media and Group M and beat them to the goal post. In conversation with Anushree Madan Mohan of exchange4media, Dias explains how the Emvies is crucial for the overall health and well being of the media industry.
Vikram Sakhuja
Managing Director,
Mindshare

Within India, Emvies stands out as the only authoritative awards for the media industry.
 

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