have never quite fancied myself to be behind the scene. You do a
and do it well then do own up and say that you have done it. It
does not amount to shouting but yes you are sure of one thing that
you are not taking any false credit. Come forward, do things well
and then be in the forefront.
on 1st March, 1998, seven years back, that I joined the Ad Club
as an "Executive Secretary" in charge of the Ad Club Secretariat.
I was sure that my assignment was going to be much different than
the one I handled at The Baroda Rayon Corp. Ltd or Castrol India
Ltd my earlier employers. As it turned out my job responsibilities
have not only matched the ones given to understand in my three interviews
conducted before joining the Ad Club but they have only in a couple
of years of my joining far exceeded them. The Designation thus changed
from an "Executive Secretary" to a "Manager"
and then to a "General Manager" in a few years.
Club had encountered a turnover problem at the Secretariat especially
at the senior level. People had come in and gone as transit passengers
as a result of which work remained undone and incomplete. Thus compliance
of some statutory requirements was also to be done.
Club wanted to procure documents like the Charity Commissioners
Certificate, Society Registration Certificate, Shops and Establishment
liscence urgently. It was achieved. In fact procurement of the first
two documents was put in as a pre-condition for us to get the all
important Income Tax Exemption Certificate which followed. The Club
required Computerization, Software Packages for Membership and Accounts,
introduction of effective Internal Administrative Control measures
and efficiency levels at the Secretariat to go up. All is in place.
Managing committee consists of 13 members and 3 who can be co-opted.
The best known communicators are on board thus and opportunity to
work with the best. It is always a learning to listen to them at
the monthly Mancom meetings. Moreover since they work in an honorary
capacity the running of the Club on a day to day basis is entrusted
to the Chief at the Secretariat. Hence I enjoy the freedom. In fact
the enthusiasm and zeal to do things on your own is very high. The
Mancom if approached willingly guides but I like to take initiative
and do things differently.
happy to state that most of my suggestions have not only been appreciated
but implemented. I have never kept myself occupied with work of
a routine nature but tried to do different things and more importantly
do existing things differently. I do not quite believe in pestering
the seniors with phone calls and questions but in activating the
process and use a solution oriented approach. Do not get stuck up
use your resourcefulness and march ahead has been the mantra.
you have to find Sponsors, deal with the press at all the events,
co-ordinate with the speakers, at times line up Speakers for the
workshop, aid in planning out the entire calander of events, handling
of entries, aid during Judging sessions, be a point person for all
the Ad Club events and manage the whole administrative activities
during events. There is lot of P.R. activity involved besides event
being a point person for 117 events comprising ABBY = 7, India Advertising
Festival = 1, EMVIEs = 3, EFFIEs = 3, Ad works = 2, M.AD.Quiz =
5, Ad Reviews = 7, Ad ASIA = 3, CEP workshops = 31, Tea meetings
= 50, Other events = 3 has taught a lot and the learning is still
on. No events are the same for us for each time the person who handles
it is different.
over the years my experience has taught me that an event is more
UNSEEN than SEEN. Being the point person at the Secretariat for
an International event like Ad ASIA has taught me what should be
done and more importantly what should not be done when it comes
to office administration. In fact my experience can be truly handy
for anyone organizing an event of that magnitude.
With a staff strength of six plus and a temporary hand to support
the Ad Club Secretariat has aided the Mancom in a very big way to
accomplish the set objectives. It has not been easy to pull of such
major events with consistent ease still with a committed approach
things have been achieved. The fact that Ad Club Secretariat was
chosen as the Secretariat for the biggest advertising Show in Asia
-AdASIA 2003 held at Jaipur, is a tribute to our efficiency.
Ad Club is big in fact the biggest amongst all Advertising Clubs
in the world with diverse activities. Its activity level is hyper.
Its growth with every passing year is bringing in more work and
throwing in more challenges.
feel good when Past Presidents and ex-mancom members besides the
other attendants come and complement after the event, send SMS,
emails and even letters It also feels nice when old Ad Club loyals
come and mention that "You have made a difference" You
get to hear such good things for the performance is consistently
very good. Purely on the work front if I review my 7 years with
the Ad Club I have many a reasons to rejoice.
My sincere thanks to Arati - the Queen of Entries, Ketan - the King
of Accounts, Kavita - the Princess of Wordstar, Excel and other
Software Packages, Narayan, Suresh and Gopal for having been wonderful
team members. They are my hands and legs at the Secretariat.
Bipin R Pandit