 | | | | | | | Instant Soup Mixes Advertising in Print grew 100% in 1st Half of 2005: AdEx study This steep increase in print advertising by instant soup mixes comes on the heels of a massive 94 per cent dip in the category’s advertising in 2004. Knorr Soup from HLL was the top advertiser among brands. | | | | | | | | “Advertising has, like the consumer, evolved over the years. Competition has increased rapidly and immensely. Categories have been crowded with brands. As a result, demand for consumer attention has increased. Agencies and advertisers have had to innovate to retain consumer mindspace cutting across mindsets and SECs.” Ram Ray, Chairman, Response India | | | | | | | 5 questions to know our honchos better | | Ø | Your dream job? | | Yoga instructor…or maybe a Karate instructor. | | | Ø | You’re most terrified of… | | Rats. | | | Ø | Music for a moonlit dinner… | | Jazz. | | | Ø | Money or power? | | Both! | | | Ø | Your e-pill? | | Loafing. | | |
 Deepa Geethakrishnan Group Creative Director, LOWE, Chennai | | | | | | | K.M. Ayappa, Creative Director, Orchard Advertising, Bangalore, is moving to MTV in early August. He’ll be joining the youth channel as Creative Consultant. A winner of several awards including AAAI Young Lotus, he was also runner-up at Ad Fest Pattaya Young Creative and Ad Fest Pattaya Film Finalist. Besides metals of all hues from the Ad Clubs of Bangalore and Chennai, he’s also got a Gold and two Silvers at the Abbys.
Vivek Iyer, who handled the Knowledge Management Division at Mediaturf, Mumbai, has moved to Yahoo! India. He is now India Sales Strategist with Yahoo! and will be responsible for developing category specific research to aid the Sales Team. He will be based in Gurgaon for his new assignment.
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