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News	>>more news
Radio reaps the benefits of ad rate hikes in other mediums
The newsprint price hike has become a cause of worry for the print industry, leaving it no choice but to increase the ad rates. Other mediums, too, have increased their ad rates recently. One of the reasons for the increased ad rates is inflation, which has now reached the double digit mark. But one medium that is happy with this hike is radio.

Recent key news
Friends FM back with ‘Saat Din e Saat Gaadi’ contest in Kolkata Chennai FM players fervently woo retail advertisers Radio Netherlands Worldwide in content tie-up with Radio Misty Big FM rules in Bangalore across all parameters, state RAM figures FM players go all out to celebrate the bond of friendship

Radio Speak
	Today, it is not possible for a radio station to survive if it is producing niche content. We did start it in Bangalore, but it did not work. Within six months of operations, we migrated to ‘only Kannada’ format. Everybody followed us after that. In Chennai, from the very beginning the brand positioning of Mirchi has been as a complete Tamil channel and that has worked wonders for us.
Sandeep Sud, VP & Cluster Head, Radio Mirchi Chennai

Research	>>more
Understanding the in-car radio listener Using radio to reach youth markets : RAB Guide Radio can improve effectiveness: The Radio Multiplier Study

Macro View

Did we set ourselves up for a non-differentiated FM radio play?

Vineet Singh Hukmani

Radio Fundas	>>more
Studio Junkies Need Not Apply Show me the money! Niche, Niche, Niche!


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