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Six FM stations join hands for Saffola Life’s World Heart Day initiative
Six FM radio stations in Mumbai – Red FM, Radio City, Big FM, Radio One, Fever FM and Meow FM – got together on World Heart Day, celebrated on September 28, for a joint initiative. This radio initiative on World Heart Day is part of a larger awareness building drive by Saffola Life. The media agency for this campaign is Madison Media.

Recent key news
Fever FM, British Airways join hands for 'England Jao, Right Now' contest Sikkim gets its first private FM station in Nine FM IndustrySpeak: Faced with growing attrition, radio players hold on to their flock Big FM turns 2; salutes everyday heroes with ‘Big Hero Award’ Radio City, too, hikes ad rates in key markets; eyes 40-50 pc revenue growth

Radio Speak
	When there are too many players in the market, consolidation is bound to happen in order to sustain. The same was true for the not so long ago airlines boom in our country. You can expect consolidation in the Chennai FM market, too, and that will happen very soon.
PB Ramaswamy, Cluster Director, Big FM Chennai

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Understanding the in-car radio listener Using radio to reach youth markets : RAB Guide Radio can improve effectiveness: The Radio Multiplier Study

Macro View

Did we set ourselves up for a non-differentiated FM radio play?

Vineet Singh Hukmani

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Studio Junkies Need Not Apply Show me the money! Niche, Niche, Niche!


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