Breakfast Cereals Advertising up 69% in Jan-Oct ‘04 compared
to Jan-Oct ’03 in Print medium
December 09, 2004 |
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Key Findings:
· 69% rise in Breakfast Cereals Advertising in Print
during Jan-Oct ‘04 compared to Jan-Oct ‘03.
· February ’04 shows the maximum Breakfast Cereals
advertising whereas July had the maximum advertising in 2003
in Print.
· Rise of 165% in Breakfast Cereals advertising in
Print in 2003 compared to 2000.
· Kellogg’s rules Breakfast Cereals advertising
in Print in 2004 (Jan-Oct ’04).
This week, AdEx India looks at Breakfast
Cereals. First, let’s look at the Breakfast Cereals
advertising in Print during Jan-Oct in 2003 and 2004. |
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A 69% rise in Breakfast Cereals advertising in Print during
Jan-Oct 2004 compared to Jan-Oct 2003.
Now, let’s look at the advertising behaviour of Breakfast
Cereals in Print during Jan-Oct in 2003 and 2004. |
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Feb 2004 shows maximum
advertising of Breakfast Cereals whereas 2003 had maximum advertising
in July.
Let’s look at the advertising spends of Breakfast Cereals
in 2003 compared to 2000.
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| There is a rise of 165% in Breakfast
Cereals Print advertising in 2003 compared to 2000.
Let’s look at the advertiser who dominates Breakfast
Cereals Print advertising in 2004 (Jan-Oct ’04).
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table shows that the Breakfast Cereals category is ruled by
Kellogg’s (with 92% of the advertising share) whereas
Sil Agency (with 4% share) is at second position.
We shall be coming out with similar analyses on other categories
in the coming weeks.
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| (Analysis
from AdEx India- A Division of TAM Media Research)
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