Internet Portals Advertising in Print during 1st half of
2006: AdEx study
Wednesday, September 06th, 2006
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Key Findings:
• 9% rise in Internet Portal ad volume in Jan-Jun ’06
over Jan-Jun ‘05
• Magazines got a mere 9% share
in overall Internet Portal advertising in H1 of 2006
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Apart from general portals, recruitment portals garnered a high
share of advertising in Newspapers while finance portals advertised
more in Magazines
• Southern and Western newspapers
had the maximum share in Portals advertising
• www.Monsterindia.com
topped advertising among recruitment portals; www.5paisa.com
had the highest share among finance portals
• Maximum
usage of ‘Contest Promotions’ by Internet Portals
in Jan-June ‘06
This week AdEx India looks
into the advertising trends of “Internet Portals in Print”
during the 1st half of 2006.
(Note: The entire analysis is based on ad volumes in col. cm)
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Growth
in Internet Portal advertising in Print across the first halves
in 2004-06
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• 9% rise in ‘Internet
Portals’ Print advertising volumes in H1 of 2006 over
H1 of 2005
• Jan-June ‘05 saw a high 74% rise
in Internet Portals advertising compared to first half of 2004
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| Share
of Newspapers and Magazines in ‘Internet Portals’
in the 1st half of 2006
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| • 91% of Internet Portal
advertising in Newspapers in Jan-June ‘06 |
| Share
of sub-categories of ‘Internet Portals’ in Newspapers
and Magazines in the 1st half of 2006
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• General Portals took
the lead in both newspapers and magazines
• While
recruitment portals ranked second in newspapers, finance portals
ranked second among magazines
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wise share of Internet Portals advertising in Newspapers during
Jan-June ‘06
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• Southern Newspapers
had the maximum share of Internet Portals ad volumes followed
by Western newspapers in H1 2006
• 26% share of Internet
Portals advertising in Northern newspapers
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Top
3 types of Internet Portals across zones in Newspapers in
Jan–June 2006
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Except East zone, the Top 3 positions were captured by general,
recruitment and finance portals across the other 3 zones in
Jan-June ‘06
• ‘Education’ portals topped advertising
in East zone followed by general and finance portals |
Top Brands
in Top 4 types of Portals in Print in Jan–June 2006
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•
www.monsterindia.com topped advertising among in recruitment
portals while www.5paise.com topped among finance portals
in H1 2006
• General portals saw highest advertising share by www.Mauj.com
while www.Saraswationline.com topped among education portals
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Type of
Promotions used by Internet Portals in the 1st half of 2006
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• 8% share contributed by Sales Promotions in overall
Internet Portals advertising in H1 2006
• In Sales Promotions, maximum 73% share of ‘Contest
Promotions’ in Internet Portals advertising
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Print
Innovations used by Internet Portals in the 1st half of 2006
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Watch out for
more such analyses in future. |
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| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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