Print advertising in Personal Healthcare sector during Jan-Oct
2006: AdEx study
Wednesday, December 06th, 2006
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Key Findings:
• 24% growth in ad volumes of Personal Healthcare Sector
in Jan-Oct ’06 over Jan-Oct ’05
• ‘OTC Range of Products’ had a high 29% share
in Personal Healthcare Sector
• Northern publications had the highest share of Personal
Healthcare advertising
• Shree Baidyanath Ayur Bhawan topped advertising in Newspapers
whereas Magazines saw maximum advertising by Hamdard in Jan-Oct
‘06
• Advertisers focused more on Main Issue (73%) compared
to Supplements (27%)
• Non-Metro newspapers had highest 70% share of advertising
in Jan-Oct ‘06
• Emami had the maximum number of innovative ads
This week AdEx India looks at the advertising trend in the ‘Personal
Healthcare’ Sector in Print during the period of Jan-Oct
2006. (Note: The entire analysis is based on Volumes in Column
Centimeters)
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Growth
in Personal Healthcare advertising in Print during Jan-Oct
‘06 over Jan-Oct ‘05
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• 24% rise in advertising
volumes of Personal Healthcare Sector in Print in Jan-Oct ‘06
over Jan-Oct ‘05
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| Share
of Sub-categories in Personal Healthcare Sector in Print in
Jan-Oct ‘06
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• OTC range of products
had highest 29% share in Personal Healthcare Sector advertising
in Print in Jan-Oct ‘06
• Health Stimulant/Ginseng & Vitamins/Tonics/Health
Supplements in 2nd and 3rd positions with 21% and 20% shares
respectively
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| Zonal
contributions in Personal Healthcare advertising in Print
during Jan-Oct ‘06
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• North Zone had the highest
45% share
• West zone followed with 27% share |
| Share
of Genres used by Personal Healthcare advertisers in Newspapers
and Magazines in Jan-Oct ‘06
Share of Advertising in Newspapers and Magazines
in the ratio of 94:6
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• Advertising
skewed towards General Interest genre of newspapers in Jan-Oct
06
• In Magazines, apart from General Interest, a high share
of advertising in Women’s magazine genre
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Top
5 Personal Healthcare Advertisers in Newspapers & Magazines
in Jan-Oct ‘06
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Newspapers saw maximum advertising by Shree Baidyanath Ayur
Bhawan with 7% share in Jan-Oct ‘06
• Hamdard topped advertising in Magazines with 11% share
• Emami secured a place in the Top 5 list in both Newspapers
and Magazines
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| Top
New Brands in Personal Healthcare Sector launched in Print
in October 2006
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• Himani Femi Plus topped
list of new brands launched in Personal Healthcare Sector in
Print
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| Share
of Personal Healthcare advertising in Main Issue & Supplements
during Jan-Oct ‘06
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• Advertising skewed towards
Main Issue; only 27% share contributed by Supplements
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| Share
of Metro, Mini Metro and Non-Metro newspapers in Personal
Healthcare advertising in Jan-Oct ‘06
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• Advertisers focused on
Non-Metro newspapers with 70% share
• Metros contributed 17% share in Personal Healthcare
advertising
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Top
Advertisers with maximum usage of Innovative ads
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| • Emami had the maximum
number of innovative ads in Jan-Oct ‘06 |
| Watch out for forthcoming interesting
analyses in future. |
| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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