Print Ads in Business Magazines rise by 19% during Jan-May '05: AdEx study
July 07, 2005 |
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Key Findings:
• 19% rise in Print Ads in Business Magazines during Jan–May '05 compared to Jan–May'04.
• 2003 observed maximum advertising spends across 2001-04.
• Fortnightly Business Magazines are the choice of Advertisers.
• ‘Corporate/brand Image' category tops advertising in Jan-May ‘05.
• Hewlett Packard India was the top spender in Business Magazines during Jan-May ‘05.
This week, AdEx India looks at Print Ads in ‘ Business Magazines' like Business Today, Business India, Business World, etc. The chart below shows the growth in advertising spends in Business Magazines during Jan–May 2005 compared to the corresponding period of 2004.
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• 19% rise in Print ads across Jan-May '05 compared to Jan-May'04.
The table below shows the growth in Print Ads in Business Magazines across the years 2001-04.
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• Highest growth in advertising in 2003 (48%).
• 2004 observed 12% rise in advertising in Business Magazines.
Let's find out whether advertisers prefer to spend on advertisements weekly, fortnightly or monthly.
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Advertisers prefer to spend on their ads on fortnightly basis.
• Next choice is weekly advertising .
The graph below shows the Top 10 categories advertised in Business Magazines across Jan–May 2005
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• ‘Corporate/brand Image' category gets the maximum advertising during Jan-May ‘05 .
• Top 10 categories contribute 49% of the advertising share
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The table below shows the Top 10 Spenders in Business Magazines across Jan–May'05.
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• Hewlett Packard India is the highest spender in Business Magazines
We shall be coming out with similar analyses on other categories in the coming days |
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| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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