Latest Newsletter from AdEx India, a division of TAM Media
Research
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| Personal
Care advertising in print up 2 per cent in H1 2007 |
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Highlights:
• Personal care advertising on print grew by
2% during H1'07 over H1'06..
• Toilet Soaps had a 1/4th share in the entire Personal
care/hygiene.
• Prickly Heat Powders/lotions recorded maximum advertising
growth of 4 times in H1'07.
• Newspaper and Magazine advertising was in the ratio
of 74:26..
• Personal Care/hygiene advertised significantly in
General Interest newspapers and Women Interest magazines..
• HUL with 23% advertising share in the Top 10 advertisers
list..
• Pepsodent Center Fresh topped
the chart of new brand launches on Print during H1'07.
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This
week, AdEx India analyzes the advertising trends of Personal
Care/Hygiene on Print in the first half of 2007 (Note: The entire
analysis is based on Volumes (Col*Cms)
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| Volume
Growth in Personal Care/Hygiene advertising
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• Personal
Care/Hygiene had a 1% share in overall Print advertising in
H1 07.
• First half of 2007 saw huge advertising
by Dove Bath Soap, L’Oreal UV Perfect Protection Fluid
and VLCC Skin Care products. |
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Segments of Personal Care/Hygiene sector
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• Top 5 segments
had a share of 68% in H1 07.
• In the Toilet
Soap category, 64% of advertising share was contributed by Hindustan
Unilever (HUL), Godrej Consumer Products and Wipro Ltd.
• HUL had a 74% share in the Fairness Creams sector.
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| Segment
wise growth in Personal Care/Hygiene Sector
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• Prickly Heat Powders/lotions
saw highest adverting by two new brands namely ‘Glacier
Snow Cool Heat Powder’ and ‘Boro Calendula Ice
Cool’ in H1 07.
• Facia Facial Bar’ and ‘Dabur Gulabari’
were the main brands to have advertised in the Facepack/Mask/Astringents
category.
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Share
in Newspapers vs. Magazines |
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• Toilet soaps
and fairness creams advertised maximum on Newspapers whereas
Moisturizers and Face Creams preferred Magazines for advertising.
• HUL chose Newspapers for their advertising where
as Ponds India, L’Oreal India were in close competition
on magazines.
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Newspapers
and Magazines Genre share |
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Facia Facial Bar, Fair Lovely Skin Clarity and Lux chose General
Interest newspapers for advertising.
• However Women interest magazines saw maximum advertising
by Ponds Age Miracle, Dabur Gulabari and Garnier Light Skin
Naturals.
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The
Top 5 advertisers on Print in the first half of 2007 |
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HUL emphasized more on Fairness creams followed by Toilet
Soaps.
• Ratan Ayurvedic Sansthan ranked 2nd with 72% advertising
for Face packs/Mask/Astringents category with its brand ‘Facia
Facial Bar’.
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New
Brands advertised in Personal Care/Hygiene sector in H1 2007 |
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• Overall, 145 new brands
were launched on Print during H1’07, where maximum brands
were from the Toilet Soaps category.
• Top 10
list saw 3 of the brands from Toilet Soaps (i.e. Lifebuoy Swasth
Chetna 07, Godrej No.1 Papaya Lotus and Lux Pink Soap) and 2
brands were under the Tooth Pastes category namely Pepsodent
Center Fresh and Amar White Tooth Paste.
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| Watch out
for forthcoming interesting analyses in future.
(Analysis from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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