Entertainment Zones advertising
spends grew 55 pc in Jan-Nov 2005: AdEx study
January 06, 2006 |
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Key
Findings:
• 55% growth in Entertainment Zones advertising spends
in Jan–Nov’05 compared to that of 2004
• 2004 observes a 19% growth in Print advertising spends
compared to 2003
• ‘PVR Cinemas’ advertising maximum in Print
during Jan–Nov’05
• Only 3% advertising in Magazines
• Focus on Delhi Newspapers and National Magazines
This week, AdEx India looks at the ‘Entertainment
Zones’ category. Let’s look at advertising
spends of Entertainment Zones in past four years.
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• There has been a rise in Entertainment
Zones advertising spends since 2002
• Entertainment Zones advertising spends increased 19%
in 2004 compared to 2003
Let’s see how much advertising spends
has been increased by Entertainment Zones in the Year 2005.
The Chart below shows the advertising spends in Jan Nov’2005
compared to that of 2004.
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• 55% rise
in Entertainment Zones advertising spends in Jan – Nov’05
compared to that of 2004
Let’s watch out the Top Entertainment Zones advertised
on Print Medium in Jan – Nov’05.
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•
PVR Cinemas is the top Entertainment Zone advertising in Press
in Jan – Nov’05
• INOX, at second position with 8% advertising share
Which publication nature (Newspapers or Magazines) is used
maximum by the Entertainment Zones advertisers for their ads
during Jan–Nov’05? The pie below gives the answer.
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• Max. Advertising on Newspapers
Lastly let’s find out which publication state is used
maximum by Entertainment Zones for advertising?
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• Max. Entertainment
Zones advertising on Delhi Newspapers and National Magazines
We shall be coming out with similar analyses on other categories in the coming days |
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| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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