Education sector advertising
in print up 2 pc during Jan-Jun 2010: AdEx Analysis
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Subject: Snapshot of
Education sector advertising in Print during Jan-Jun‘10
(Note: The entire analysis is based on Volumes in Col*Cms)
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Highlights:
Overall
Print Advertising
• Print advertising of 'Education'
sector increased by 2% during Jan-Jun'10 compared
to Jan-Jun‘09.
• ‘Educational Institutions’
category led the advertising of ‘Education’
sector in Print during Jan-Jun’10.
• ‘Planman Consultant India Pvt Ltd’
was the top advertiser of ‘Education’
sector in Print during Jan-Jun’10.
• High advertising share of ‘Education’
sector in Non Metro Newspapers during Jan-Jun’10.
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Volume
Growth of Education Sector in Print |
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•
During Jan-Jun’10, Print ad volumes of ‘Education’
sector have increased by 2% compared to same period in 2009. |
Share
of categories under Education sector in Print |
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With 70% share ‘Educational Institutions’ leads
among the categories of ‘Education’ sector
advertised in Print during Jan-Jun’10.
• ‘Coaching Centre/Competitive Exams’ and
‘Computer Education Centre’ with 18% and 6% share
had the 2nd and 3rd highest share of overall ‘Education’
sector Print ad pie during Jan-Jun’10. |
| Top
Advertisers of Education sector in Print |
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• ‘Planman
Consultant India P Ltd’, ‘Vellore Institute of
Technology’ and ‘Career Point’ were the
top 3 advertisers of ‘Education’ sector in Print
during Jan-Jun’10.
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| Advertising
of ‘Education’ sector in Newspapers and Magazines
was in the ratio of 99:1 during Jan-Jun‘10 |
| Share
of Education Sector in Metro/Non Metro/Mini Metro Newspapers |
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•
60% of ‘Education’ sector advertising in Non Metro
Newspapers followed by Metro and Mini Metro Newspapers with
22% and 18% share respectively during Jan-Jun’10.
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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