Latest Newsletter from AdEx India, a division of TAM Media
Research
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| A
Snapshot of advertising by Retail Sector on Print |
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Highlights:
• Print advertising of Retail Sector grew by
5% during Jan-May'07 over Jan-May'06
• Festive Season recorded a peak in ad volumes of Retail
Sector in 2006
• Independent Retailers garnered max. 48% share of volumes
• Retail Sector focused their advertising in publications
from South & West zone
• ‘Pantaloons Retail India’ topped advertising
in Retail sector
• New Retail Shops advertised with multiple concepts
like Telecom, Home Solutions, Garments and Hypermarket
• Usage of nearly 40% of Sales promotional ads by Retailers
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This
week, AdEx India looks at the advertising trend of Retail Sector
on Print during Jan-May 07 (Note: The entire analysis is based
on Column Centimeters)
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| Growth
in advertising of Retail sector on Print during Jan-May'07
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In Overall advertising, Retail sector contributed 7% of volumes
on Print in Jan-May’07
• Jan-May 07 saw approx.
120 new advertisers in Retail sector on Print
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•The
Retail Sector is further divided into Independent Retailers,
Local Retail Shops (Companies) and Display Shop segments.
Shops like the Adani stores, Pantaloons etc. form the Independent
Retail category. The Display shop category consists of all
the display retail shops like A to Z Footwear, Afia Travels
etc. Local retailers of companies for e.g. retailers of Samsung
refrigerators are classified as Local Retail Shops (Companies).
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Advertising Seasonality of Retail sector on Print
in the year 2006
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Due to Festival season, heavy advertising was registered by
Retail Shops in the month of October, wherein max. 43% of ad
volumes were contributed by the Retail Giants
• Pantaloons Retail India, Local Retailer of Maruti Udyog
and Tata Motors were the top 3 players advertising in the Month
of October '06
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| Segmentation
of Retail Sector on Print during Jan-May'07
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• Among
Local Retail Shops segment, retailers of ‘Automobile’
contributed nearly 70% of ad volumes on Print in Jan-May 07
• 19% growth in ad volumes was registered by Independent
Retailers during Jan-May’07 over Jan-May’06 whereas
Local Retail Shops (Companies) and Display Shops saw a dip
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Region
wise contribution of advertising by Retail Outlets |
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South zone saw nearly 50% of ad volumes by Independent Retailers
• Out of overall players, 37% of players were contributed
by publications from South zone
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Top
Retail players on Print during Jan-May’07 |
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Top 10 Retailers on Print contributed 30% of ad volumes in
Jan-May 07
• Top 10 list saw players catering to Value/Lifestyle,
Discount Retail, Garment as well as Consumer Electronics segment
• Market specific Retailers like Silk Museum (from West)
and Kalyan Silk Sarees (based in South) also made to the Top
list
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Retail
Shops launched on Print during Jan-May’07 |
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Overall, 293 new retail shops were launched on Print during
Jan-May 07, out of which the Local Retailers of companies
contributed the highest 71% of shops however 29% of shops
belonged to Independent Retailers
• 5 of the new shops advertised with different concepts
like The Mobile Store (Retail Telecom), Home Town (A Home
Solutions Store), Rangoli Sarees (Garments), Vadodara Central
(city based Multi format Retail Store) and Fabcity (Hypermarket)
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Promotions
used by Retail Outlets on Print during Jan-May’07 |
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Nearly 60% of ads of Big Retailers were Sales promotional
during Jan-May’07
• Among Sales Promotions, maximum usage of Price and
Multiple Promotions by Retail Shops
• Top 3 Retailers with maximum usage of Sales Promotions
were Kalyan Silk Sarees, Pantaloons Retail India and E Mart
India
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| Watch
out for forthcoming interesting analyses in future.
(Analysis from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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