Sugar Confectionary Advertising in Print medium registers an
18% dip in Q3 2004 compared to Q3 2003 : An AdEx India Analysis
November 05, 2004 |
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| Key
Findings:
· 18% dip in Sugar Confectionary Advertising in Print
medium in Q3 (i.e Jul-Sep) 2004 compared to Q3 (i.e Jul-Sep)
2003.
· Sugar Confectionary Advertising shows a mere 1% dip
in Print medium in year 2003 compared to the year 2000.
· ‘Hindustan Lever’ rules Sugar Confectionary
advertising in Print medium in the first three quarters of
2004.
· ‘Kwlty Wls Max Range’ gets the top position
among Sugar Confectionary brands in Print medium in the first
three quarters of 2004.
· Sugar Confectionary advertising highest in Maharashtra
in Print medium in the first three quarters of 2004.
This week, AdEx India looks at the Sugar Confectionary
Category. First, let’s look at the Sugar Confectionary
advertising spends in the Print medium in the first three
quarters of 2004 compared to the three quarters of 2003.
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| The graph
shows an 18% dip in Sugar Confectionary advertising spends
in the third quarter of 2004 compared to the third quarter
of 2003.
Now, let’s look at the advertising trend in the Sugar
Confectionary category across the years (2000-2003).
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| The
graph shows a mere 1% dip in the advertising spends of Sugar
Confectionary in Print medium in the year 2003 compared to
year 2000.
Let’s look at the advertisers who dominated the Sugar
Confectionary advertising in the first three quarters of 2004.
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The table shows
Hindustan Lever Ltd (with 45% of the advertising share) rules
the Sugar Confectionary in Print medium in the first three
quarters of 2004 whereas Kalyan Confectionary (with 12% of
the advertising share) comes second.
Now, let’s also look at the Top Brands in Sugar Confectionary
category in Print in the first three quarters of 2004.
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| The table shows Kwlty Wls Max
Range (with 45% of the advertising share) bags the top position
among Sugar Confectionary brands in Print medium in the first
three quarters of 2004 whereas Boyes Tumi of Kalyan Confectionary
(with 10% of the advertising share) comes second.
Now, let’s also look at the states that top Sugar Confectionary
advertising in Print medium in the first three quarters of
2004.
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| The chart
shows Sugar Confectionary advertising highest in Maharashtra
state (with 21% of the advertising share) in Print medium
in the first three quarters of 2004 whereas West Bengal (with
18% of the advertising share) comes second.
We shall be coming out with similar analyses on other categories
in the coming days.
(Analysis from AdEx India- A Division
of TAM Media Research) |
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