Hair Conditioners advertising
in Print dips by 81% in 2004: AdEx study
August 05, 2005 |
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Key Findings:
• De-growth of 81% in Print advertising in 2004 compared
to 2003
• Newspapers were the thrust of advertisers in 2004
• Maharashtra scores highest in category ads in Newspapers
in 2004
• Delhi Magazines get maximum ads by Hair Conditioner
advertisers in 2004
• 0.0001% share of Hair Conditioner category in overall
Print advertising in the 1st half of 2005
• Only one brand, Garnier Fructis Conditioner, advertised
during the 1st half of 2005.
This week, AdEx India looks at the ‘Hair
Conditioner’ category. The chart below shows
the growth of Hair Conditioner advertising in Print across
the years 2003-04. (There was no advertising by Hair Conditioners
in 2001-02.).
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• 2004 observes de-growth of 81%.
Do these ads appear more in Newspapers or Magazines
during the year 2004?
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• 54% of ads
appeared in Newspapers while Magazines got 46% share.
Do Hair Conditioner advertisers prefer specific regions? The
chart below gives the answers.
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• In Newspaper
advertising, Maharashtra gets 61% share followed by Rajasthan
in 2nd position (14%)
• In Magazine advertising, Delhi gets 38% share followed
by West Bengal in 2nd position (23%).
Let’s take a look at the share of Hair Conditioner category
in total advertising spends in Print in the 1st half of 2005
compared to the 1st half of 2004
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• 0.0001% share of Hair Conditioner
category, out of all categories advertising spends, in the
1st half 2005 whereas negligible spends in the 1st half of
2004.
The table below shows the Advertisers in Print, along with
their brands, advertised during 2003-Jun ’05.
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• Trend of
single brand advertising in Hair Conditioner category across
2003-June ‘05
• L’Oreal was the only advertiser spending in Hair
Conditioners in 2004-June ‘05
We shall be coming out with similar analyses on other categories in the coming days |
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| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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