Latest Newsletter from AdEx
India, a division of TAM Media Research
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Subject: Snapshot on TV and Radio Channel Promotions
in Print during Jan-Oct ‘08
(Note: The entire analysis is based in Col*Cms)
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Highlights:
• 47% rise in ad volumes of Radio Channel
Promotion whereas TV Channel Promotions saw a growth
of 19% in Print during Jan-Oct'08 compared to Jan-Oct'07..
• Publications from west zone
were preferred for TV and Radio channel promotions during
Jan-Oct ‘08.
• High share of TV and Radio
channel promotions in Non-Metro Newspaper.
• Synergy Media Entertainment’
topped the advertisers list of Radio channels and ‘Star
TV Network’ leads for TV Channels promotion in
Print.
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Volume Growth of TV and Radio channel Promotions in Print
during Jan-Oct'08
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19% rise in ad volumes of TV channel promotions in Print during
Jan-Oct'08 compared to Jan-Oct ‘07.
• Print ad volumes of Radio channel
promotions witnessed a growth of 47% during Jan-Oct'08 over
Jan-Oct'07.
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TV and Radio channel promotions each had
equally advertised on Newspaper and Magazines i.e. 91:9 |
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Zone wise contribution of TV and Radio Channel Promotions
in Print
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• 34% of TV channel promotions
were in the publications from West Zone followed by North
zone with 32%.
• More than 75% of Radio channel
promotions ad volumes in Print were accounted by the publications
from the West and North zone in Jan-Oct ‘08.
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Magazine Genre preference for TV and Radio Channel Promotions
in Print
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• ‘Media & Advertising’
was the 1st preference among the magazine genre for TV and
Radio channel promotions in Print during Jan-Oct ’08..
• ‘Entertainment (Movie/TV)’
and ‘News/Current Affairs’ had the 2nd and 3rd
highest share of overall ad volumes of TV channel promotion
in Print during Jan-Oct ’08.
• Whereas, ‘General Interest’
and ‘Business/Finance/Economy’ were at 2nd and
3rd place among the magazine genre used for Radio channel
promotions during Jan-Oct ‘08.
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TV & Radio channel promotions in Metro, Non Metro and
Mini Metro Newspapers |
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• Maximum advertising of TV and
Radio channels in Non Metro newspapers followed by Metro and
Mini Metro in Jan-Oct'08.
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Top Players for TV and Radio channel promotions in Print during
Jan-Oct ‘08
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• ‘Star TV Network’,
‘NDTV Network’ & ‘Sony Network’
were the top three players for TV Channel promotions in Print
together contributing 36% share.
• 87% share was accounted
by the Top 5 advertisers of Radio channel promotion in Print,
where ‘Synergy Media Entertainment’ had the largest
share (59%).
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more such analysis click here...
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