Latest Newsletter from AdEx India, a division of TAM Media
Research
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| Snapshot
on Internet Portals Print advertising during Jan-Aug ‘07 |
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Highlights:
• Ad Volumes of Internet websites on Print
saw a fall of 30% during Jan-Aug '07 over Jan-Aug'06.
• The Travel & Tourism Portals led the Print advertising
with a 38% share.
• Internet Portals advertised more on Business Newspapers
and on Media & Advertising Magazines.
• www.cleartrip.com with 20% advertising
share stood at 1st place in the top 10 list of websites.
• www.ezeego1.com topped the chart of new entries on
Print during Jan-Aug '07.
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This
week, AdEx India analyses the advertising trends of Internet
Portals on Print in the first half of 2007 (Note: The entire
analysis is based on Volumes Column Centimetres)
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Growth
in Print ad Volumes of Internet Portals
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In spite of a dip in ad volumes of the Internet Portals on
Print, there is a rise of 28% in the number of brands advertised
during Jan-Aug '07 compared to same period in 2006.
• Internet Portals used Newspapers and Magazines in
an advertising share of 90:10 during Jan-Aug’07.
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Categories
of Internet Portals on Print during Jan-Aug 2007
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• www.cleartrip.com
accounted for nearly half of the ad volumes under the
Travel & Tourism category during Jan-Aug '07
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Among the 13 categories of Internet Portals ‘Sports category’
registered an advertising growth of 82 times during Jan-Aug
'07 over Jan-Aug'06.
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Top Categories of Internet websites on Newspapers
and Magazines
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The top segment on Newspapers ‘Travel & Tourism’
took the 10th rank on Magazines with 1% share.
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Whereas the Recruitment Portals which is at 2nd place in Magazines
took 6th place on Newspapers with 4% share.
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| Share
of Genres during Jan-Aug 2007
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• www.cleartrip.com
under the ‘Travel & Tourism’ category preferred
advertising on General Interest Newspapers.
• Whereas high advertising of
www.yahoo.co.in.
(General Category Portal) in the Media & Advertising Magazines.
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Top
10 websites on Print during Jan-Aug ‘07
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The top 10 brands contributed 56% of
the ad volumes during Jan-Aug'07.
• Top 10
list was a blend of ‘Travel & Tourism’, ‘General’
and ‘Education category.
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New
Internet Portals advertised on Print during Jan-Aug 07
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There were 278 new Internet Portals seen on print during Jan-Aug
‘07.
•The top 10 list constituted of 4 brands under 'General
Category' ( i.e. www.connectgaia.com,www.paymate.com,www.imagebazaar.com
and www.responsetree.com)
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| Watch
out for forthcoming interesting analyses in future.
(Analysis from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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