Mutual Funds advertising spends
in Print shows 68% rise in 2005:AdEx study
February 03, 2006 |
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Key Findings:
• 7% rise in Chocolates advertising spends in Print in
2005 over previous year
• 68% rise in Mutual Funds advertising spends in Print
in 2005 compared to 2004.
• UTI was the highest spender in Print in 2005
• West Zone accounted for highest advertising spends
• Just 7% of ad spends in Magazines
This week, AdEx India looks at the ‘Mutual
Funds’ category. Let’s look at the advertising
spends in this category across the years 2000 to 2005 in Print
medium.
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• 68% rise observed in Mutual Funds
advertising spends in 2005
Who among Mutual Fund spenders contributed the maximum advertising
in 2005 in Print?
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• UTI was the
highest spender in 2005
• SBI Funds Management Ltd came second with 13% share
Did the MFs have a preference for any zone? Let’s look
at advertising shares in 2005. |
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• 36% of advertising spends in West Zone publications
• North Zone came second with 25% share
Did these advertisers prefer Newspapers or Magazines? The
pie below gives the answers.
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• Newspapers,
the choice of advertisers
• Just 7% of the advertising spends in Magazines
Which type of publications did these advertisers spend in the
most? |
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| • General interest
publications were preferred over Business publications
We shall be coming out with similar analyses on other categories
in the coming days. |
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| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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