Radio promotion in print jumps 63 pc during
Jan-Sep 2008: AdEx Analysis
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Subject: Overview of Print advertising
during Jan-Sep ‘08 - Part 2
(Note: The entire analysis is based on Col*Cms) |
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A
brief recap of the last weeks Newsletter for Print Advertising
during Jan-Sep ‘08 – Part 1 |
Part
1 Highlights:
• 6% rise in Print advertising during
Jan-Sep '08 compared to Jan-Sep '07.
• Print advertising on Newspapers
and Magazines was in an advertising ratio of 95:5 during
Jan-Sep ’08.
• 'Education' sector was the
top sector in Print advertising during Jan-Sep '08.
• ‘Tata Motors Ltd' was
the number one advertiser in Print advertising during
Jan-Sep '08. |
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Part
2 Highlights:
• Maximum advertising on Main issue of
Newspapers during Jan-Sep '08.
• TV Channel Promotion has seen
growth of 25% in Print during Jan-Sep '08.
• During Jan-Sep '08, 63% growth
in Radio Promotion in Print compared to Jan-Sep '07.
• Maximum usage of Print Innovative
ad layouts for ‘Edible Oil’ and ‘Publication/Books’
category during Jan-Sep '08.
• 13% increase in Sales Promotional
Ads in Print during Jan-Sep'08. |
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Share of advertising in Newspapers (Main vs. Supplements)
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Main Issue and Supplements of Newspaper were used in an advertising
ratio of 80:20 during Jan-Sep '08. |
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Growth in TV Channel Promotion in Print during Jan-Sep '08
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• Compared to Jan-Sep'07, TV Channel
Promotion has recorded a growth of 25% during Jan-Sep '08..
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Growth in Radio Channel Promotion in Print during Jan-Sep
'08
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• During Jan-Sep '08, Radio Promotion
in Print grew by 63% compared to Jan-Sep '07.
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Top Categories using Print Innovative Ads during Jan-Sep '08 |
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• During Jan-Sep '08, 'Edible
Oil' brands used maximum Innovative ad layouts closely followed
by 'Publications/Books' category.
• 'Tea' brands were the third
highest in usage of Innovative ad layouts in Print during
Jan-Sep '08.
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Brand Promotion: 84%, Sales Promotion:
14%, Others: 2% |
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Analysis of Sales Promotional Ad Campaigns in Print during
Jan-Sep '08
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• 'Discount Promotion' was used
the maximum among all the Sales Promotional ads in Print followed
by 'Multiple Promotion' and 'Add on Promotion' with 23% and
19% share respectively during Jan-Sep '08.
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Growth
in Average Ads per day in Newspapers during Jan-Sep '08
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During Jan-Sep ’08, Average ads per day in Print recorded
a drop of 1% compared to Jan-Sep ’07. |
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