Print ad volumes
of services sector down 14 pc in H1 ’09: AdEx Analysis
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Subject:
Snapshot of Print advertising during H1 ’09- Part 2
(Note: The entire analysis is based on Col*Cms)
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A
brief recap of the last week’s Newsletter
for Print Advertising during H1 ‘09-Part 1:
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Highlights:
Print Advertising
- Part 1
• Print ad volumes has seen decline
of 2% during Jan-Jun ’09 compared to Jan-Jun’08..
• ‘Education’
was the top sector in Print advertising during
Jan-Jun ’09.
• ‘Educational Institutions’
category has the max. Print ad volumes during
Jan-Jun’09.
•‘Tata Motors Ltd’ has maintained
its top rank during H1 ’08 and H1 ’09. |
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Highlights: Print
Advertising (Top 3 Sectors) – Part
2
Education Sector
• Print advertising of Education
sector has seen growth of 10% during Jan-Jun’09
compared to Jan-Jun’08..
• ‘Educational Institutions’
garnered 70% share of overall Education sector
Print ad pie during H1’09.
• ‘Planman Consultant
India P Ltd’ was the top advertiser of Education
sector in Print during H1 ’09.
Services
• Print ad volumes of Services
sector decreased by 14% during H1 ’09 compared
to H1’08.
• ‘Properties/Real
Estates’ has the max. share of Services
sector Print ad pie during H1’09.
• ‘Cox & Kings
India Ltd’ was the number one advertiser
of Services sector advertising in Print.
Banking/Finance/Investment
• Print ad volumes of ‘Banking/Finance/Investment’
sector have declined by 19% during H1 ‘09
compared to H1 ‘08.
• ‘Banking-Services
& Products' was the top category under 'Banking/Finance/Investments'
sector in Print.
• 'SBI' was the top advertisers
of 'Banking/Finance/Investment' sector in Print
during H1 '09. |
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Snippets of Top 3 Sectors in
Print |
Volume Growth of Education
sector in Print during H1 ‘09
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Education sector has seen growth of 10% in its Print ad volumes
during H1 ’09 compared to H1 ’08. |
Share
of categories advertised under
Education sector in Print
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Educational Institutions’ category has the highest share
i.e. 70% of overall Education sector advertising share in
Print during H1 ’09.
• ’Coaching Centre/Competitive Exams’ and
‘Computer Education’ were at 2nd and 3rd place
respectively. |
| Top
Advertisers of Education
sector in Print during H1 ‘09 |
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• 'Planman Consultant India Pvt Ltd', ‘Mangalayatan
University' and 'Forum for IIT JEE Limited' were the Top 3
advertisers of Education sector in Print during the 1st half
of 2009.
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| Volume
Growth of Services sector in
Print |
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• Print ad volumes of ‘Services’ sector
declined by 14% during H1 ’09 compared to same period
in H1’08.
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| Share
of Services sector - categories
in Print during H1 ‘09 |
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Top 10 categories accounted for 93% share of overall Services
sector Print ad pie during Jan-Jun’09. ’Properties/Real
Estates’ with 27% share was the top category followed
by Hospital/Clinics’ and ‘Travel & Tourism’
categories with 21% and 15% share were at 2nd and 3rd place
respectively. |
| Top
Advertisers of Services sector in Print during H1’09
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‘Cox & Kings India Ltd’, ’Kesari Tours’
and ‘Hindustan Construction Co Ltd’ were the top
3 advertisers of Services sector in Print during H1’09.
• Top 10 advertisers of Services
sector were a mix of 5 advertisers from ‘Travel &
Tourism’ and 2 each were from ‘Properties/Real Estate’
and ‘Airlines’ category. |
| Volume
Growth of Banking/Finance/Investment
sector in Print |
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Compared to Jan-Jun’08, Print ad volumes of ‘Banking/Finance/Investment’
sector have recorded de growth of 19% during Jan-Jun’09. |
| Share
of Banking/Finance/Investment categories
advertised in Print |
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Top 10 categories together contributed for 41% of overall ‘Banking/Finance/Investment’
sector Print ad pie during H1’09.’Banking-Services/Products’
with 19% share was the top category of ‘Banking/Finance/Investment’
sector Print ad pie.
• ’Life Insurance’
and ‘Mutual Funds’ with 9% and 4% share was at the
2nd and 3rd place respectively. |
| Top
Advertisers of Banking/Finance/Investment
sector in Print |
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During the 1st half of 2009, 'SBI', 'Life Insurance Corporation
of India' and 'UTI Asset Mgmt Co Pvt Ltd' were the Top 3 advertiser
of ‘Banking/Finance/Investment’ sector in Print. |
| Watch
out for the sequel of the Newsletter, which will include micro
level analysis for the Top 3 sectors advertised in Print i.e.
Volume growth of the Sector in Print, Contribution of the Categories
and the Key Advertisers of the Sector… |
| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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