Print ad volumes up 3 per cent in 2007; Maruti
Suzuki No. 1 advertiser in print in 2007
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Highlights:
• 3% rise in Print ad volumes during 2007
over 2006.
•'Education' sector leads in Print advertising during
2007.
•‘Maruti Suzuki Ltd’ was the number one
advertiser in Print during 2007.
• High share of Print advertising during the last
quarter of 2006 and 2007.
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(Note: The entire analysis is based on Col. Cms)
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Growth in Print Ad Volumes
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• Print ad volumes have seen a rise of 23% during 2007
compared to 2004.
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Share of Sectors in Print Advertising
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• 'Education' sector leads with
13% share in Print , followed ‘Services’ and 'Banking
/ Finance /Investment' sector with 12% and 10% share respectively
during 2007.
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Sectors with maximum advertising growth in Print
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Among all sectors, 'Telecom Products', 'Baby care' and 'Hair
Care' were the top 3 sectors with maximum growth in ad volumes
in Print during 2007 compared to 2006
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Rank Displacement of Categories in Print
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'Hospital /Clinics' moved up from 13th rank in 2006 to 9th
rank in 2007.
•‘Independent Retailers’
and ‘Cars/Jeeps’ category switched their respective
ranks in 2007 compared to 2006.
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Top Advertisers in Print
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'Maruti Suzuki Ltd’, ‘LG Electronics
India Ltd’ and ‘Tata Motors Ltd’ were the
top 3 advertisers in Print during 2007.
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Quarterly Print advertising share
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• 11% more advertising during the 4th quarter of 2007
compared to the advertising share in the 1st quarter of the
same year.
• In 2007, ad volumes saw a sharp dip in the third quarter
compared to the other quarters.
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out for the sequel with an in-depth analysis of advertising
in Print covering topics like TV and Radio Promotion on Print,
Genre of Print Publications, Main Issue vs Supplements, etc.
Watch out for forthcoming interesting analyses in future.
(Analysis from AdEx India-A Division of TAM Media Research)
For
more such analysis click here...
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