Advertising trend in Print medium in Q1 of 2006 –
Part 2: AdEx study
June 30, 2006
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Key
Findings:
• In 2005, advertising in Sports Magazines got
a push of 3% compared to 2004
• ‘Publication/Books’ constituted the
top category in advertisements in Sports Magazines in 2004
and 2005
• ‘Hewlett Packard India’ contributed
5% of advertising in Sports Magazine in 2005
• ‘Add-on Promotions’ in Sales Promotions
took up the largest chunk of advertising in Sports Magazines
with 53% share |
As the
FIFA fever takes over the nation, AdEx India browses through
Sports magazines to see the advertising trends in 2005 and compare
that with previous years.
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Advertising
volume in Sports Magazines from 2003-05 - year on year |
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In 2005 there was a meagre rise of 3% in ad volumes
in Sports Magazines 2004
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| Top
10 categories in Sports Magazines across 03-05
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| ‘Publications/Books’
stayed No.1 in 2004 as well as 2005. ‘Corporate/Brand
image’ remained at 3rd position throughout the years.
Interestingly, the rank of Sports goods/accessories moved
up from 8th to 5th in sync with the environment.
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| Top
Spenders advertising in Sports Magazines in 2005
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| ‘Hewlett
Packard India’ contributed a significant 5% share to
advertising in Sports Magazines, followed by ‘LG Electronics
India’ and ‘Planman Consultant India’ with
4% share each.
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Brands
advertised exclusively in Sports Magazine in the year 2005
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| ‘Tata
Indicom Broadband’ was the top ranking exclusive brand,
and ‘Nanhe Samrat Magazine’ was right behind in
second position
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| New
brands introduced to advertising in Sports Magazines in ‘06
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| ‘LG
Slimagic’ was the top ranking new brand in Sports Magazines,
whereas ‘Fusion Books SMS Joke Book’ was ranked
second.
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| Color
Vs B/W ads used in Sports magazines in ‘05
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| Black
& White ads got 9% share of total ad volume in Sports
Magazines in 2005.
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| Promotions
used to woo Sports enthusiasts in 2005
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‘Add-on
Promotions’ garnered the highest share of 53%, ‘Price
Promotion’ took up 27% share.
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‘We
will be coming out with similar analyses on other categories
in the coming days. |
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| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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