Shopping Malls advertising rose
44% during Jan-Nov ’05: AdEx study
December 30, 2005 |
|
| Key
Findings:
• 44% rise in Shopping Malls advertising spends in Jan-Nov
2005 compared to that of 2004
• Maximum spends during the 2nd half of the year
• Big Bazaar was top advertiser in Print during Jan-Nov
2005
• Only 10% advertising spend in Magazines
• Primary focus on Maharashtra newspapers and national
magazines
This week, AdEx India looks at the Shopping
Malls category. Let’s take a look at the advertising
trend of Shopping Malls in the last four years.
|
 |
| |
| •
2004 saw a 31% rise in Shopping Malls advertising spends compared
to 2003
• Maximum growth observed in 2003
Now, let’s see which quarter gets
the maximum advertising by Shopping Malls.
|
|
• Maximum advertising
spends observed during second half across 2003 and 2004
Let’s take a look at the advertising spends of Shopping
Malls in 2005. The chart below show advertising spends during
Jan-Nov in 2005 compared to that of 2004.
|
| |
•
44% rise in Shopping Malls advertising spends in Jan-Nov ‘05
compared to that of ‘04
Which are the Top Shopping Malls that advertised in Print
during Jan-Nov ’05.
|
| |
| •
Big Bazaar tops the advertising list in Print medium
• Pantaloon Super Store is 2nd position
Which type of publication -- Newspapers or Magazines –
was used the most by Shopping Malls during Jan-Nov ’05?
The pie below gives the answer.
|
| |
• Maximum
advertising spends in Newspapers
Lastly, let’s look at state-wise spends in publications
by Shopping Malls |
| |
• Maharashtra
newspapers and national magazines got the maximum spends by
Shopping Malls
We shall be coming out with similar analyses on other categories
in the coming days. |
| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
|
| |
