Snapshot of print advertising
during Jan-Sep ’09 – Part 1: AdEx Analysis
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Subject:
Snapshot of Print advertising during Jan-Sep ‘09 –
Part 1
(Note: The entire analysis is based on Col*Cms)
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Highlights:
Overall Print Advertising
• 2% growth in Print ad volumes
during Jan-Sep ’09 compared to Jan-Sep’08.
• ‘Education’
was the top sector in Print advertising during
Jan-Sep ’09.
• ‘Educational Institutions’
has the highest share of all categories advertised
in Print during Jan-Sep ’09.
• ‘Tata Motors Ltd’
was the number one advertisers in Print during
Jan-Sep ’09. |
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Volume Growth of Print advertising
during Jan-Sep ‘09
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Print ad volumes recorded growth of 2% during Jan-Sep ’09
compared to same period in 2008. |
Share
of Sectors in Print advertising during Jan – Sep’09 |
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‘Education’ sector with 18% share occupied the
top position in the list of Top 10 Sectors in Print during
Jan-Sep ‘09.’Services’ and ‘Banking/Finance/Investment’
with 11% and 9% share were at 2nd and 3rd position respectively.
Top 10 sectors accounted for 64% share of overall Print advertising
during Jan-Sep ’09.
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| Share
of Top Categories in Print advertising during Jan-Sep ‘09 |
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• ‘Educational Institutions’, ‘Social
Advertisement’ and ‘Cars/Jeeps’ were the
top 3 categories in Print during Jan-Sep ‘09. Top 10
categories contributed for 44% share of overall Print advertising
during Jan-Sep ’09.
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| Key
Advertisers in Print during Jan-Sep‘09 and its Ranking
in Jan-Sep‘08 |
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• ‘Tata Motors Ltd’, ‘Planman Consultant
India P Ltd’ and ‘Maruti Suzuki Ltd’ were
the Top 3 advertisers in Print during Jan-Sep ’09.
• ‘Tata Motors Ltd’ has
maintained its top rank in Print during Jan-Sep ’09
and Jan-Sep ’08.
Compared to Jan-Sep ’08, 3 of the Top 10 advertisers
i.e. ’Samsung India Electronics Ltd’, ‘Ministry
of Health & Family Welfare’ and ‘General Motors
India Ltd’ has moved up in their ranking to be in the
Top 10 list of advertisers during Jan-Sep ’09
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| Share
of Newspapers and Magazines during Jan-Sep‘09 |
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• Print advertising in Newspapers and Magazines was
in the ratio of 96:4 during Jan-Sep ’09.
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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