Snapshot on usage of innovative
ad layouts in print during H1 2010: AdEx Analysis
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Subject: Snapshot on
Usage of Print Innovative Ad layouts during H1 ‘2010
(Note: The entire analysis is based on Insertions)
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Highlights:
Overall
Print Advertising
• 'Skybus' shape topped among the
Innovative ad layouts used in Print during H1
'2010.
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'Personal Care/Personal Hygiene' was the top sector
in usage of Print Innovative ad campaigns
during H1 '2010.
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'TV Channel Promotions' was the number one category
in using maximum number of Innovative
ad layouts in Print during H1 '2010.
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Highest number of Innovative ad layouts appeared
in ‘Non Metro’ Newspapers during H1
‘2010.
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Growth
in Usage of Print Innovative ads during H1 ‘2010 |
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During H1 '2010, usage of Print Innovative ad campaign decreased
by 29% compared to same period in H1 '2009. |
Type
of Innovative Shapes used in Print |
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• 'Skybus'
shape with 48% share leads among the 'Innovative' shapes used
in Print followed by 'Jacket' and 'Figured Outline' shapes
with 20% and 14% share respectively during H1 '2010.
• 68% share contributed by the top 2 shapes in total
number of Innovative ad layouts used in Print during H1 ‘2010.
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| Top
growing Innovative Shapes in Print |
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• 'Die
Cut', 'Circular shape' and 'Die Cut Pop Up' were the top 3
shapes to record maximum growth in its usage among all the
Innovative ad layouts used in Print during H1 '2010.
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| Share
of Top Sectors using Innovative ad layouts in Print |
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During H1 '2010, 'Personal Care/Personal Hygiene', 'Media'
and 'Education were the top 3 sectors with maximum usage of
Print Innovative ad campaigns.
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| Top
Categories using Innovative ad layouts in Print |
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• 'TV
Channel Promotion', 'Publication books' and 'Educational Institutions'
were the top 3 categories in using Innovative ad layouts in
Print during H1 '2010.
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| Usage
of Innovative Ad layouts in Newspapers and Magazines was in
the ratio of 98:2 during H1 2010. |
| Share
of Print Innovative ad layouts (Metro/Non Metro/ Mini Metro)
Newspapers |
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• Print
Innovative ad campaigns appeared maximum in ‘Non Metro’
Newspapers followed by 'Metro' and 'Mini Metro' Newspapers
with 39% and 17% share respectively during H1 '2010.
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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