Food & Beverages advertising
in print down 11 pc in 2008: AdEx Analysis
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Subject: Overview of F&B Sector advertising in Print
during 2008
(Note: The entire analysis is based on Col * Cms)
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| Highlights:
• 11% drop in Print ad volumes of Food
& Beverages sector during 2008 compared to 2007..
• 'Packaged Foods' garnered
28% share of overall Food & Beverages sector advertising
in Print closely followed by 'Beverages' category in
2008.
• 'Surya Food And Agro Pvt Ltd'
was number one advertiser of Food & Beverages sector
in Print during 2008.
• 'Tropicana 100' topped the
chart of new F&B brands advertised in Print during
2008.
• Sale Promotional ad campaigns accounted for
16% share of overall Food & Beverages ads in Print
during 2008.
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Volume Growth of Food & Beverages sector in Print during
2008
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During 2008, Print advertising of F&B sector has seen
a drop of 11% compared to 2007.
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Share of Categories of Food & Beverages in Print during
2008
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• During 2008, 'Packaged Foods'
segment had maximum share i.e. 28% of overall F&B sector
advertising in Print followed by 'Beverages' and 'Ready To
Eat' with 27% and 25% share respectively.
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Advertising share of F&B sector in Newspapers and Magazines
Genre
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• Advertising of F&B brands
in Newspapers and Magazines was in the ratio of 86:14 during
2008.
• Among the Magazine genres, 'Women's'
genre had the maximum share of 42% followed by the 'News/Current
Affairs' and 'General Interest' genres with 20% and 14% share
respectively.
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Top Advertisers of Food & Beverages sector in Print during
2008 |
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• During 2008, 'Surya Food And
Agro Pvt Ltd', 'Suguna Poultry Farm Ltd', 'Mohani Tea Leaves
Pvt Ltd' were the top 3 advertisers of F&B sector in
Print..
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Top New brands of Food & Beverages in Print during 2008
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• 'Tropicana 100', 'Mohani
Ever Green Tea' and 'Lehar Kurkure Desi Beats' were the Top
3 new brands of F&B sector advertised in Print during
2008.
• Top 10 New F&B brands
consisted of 2 brands each of 'Ready to Eat', 'Confectionary'
and 'Milk & Related Products' category, advertised in
Print during 2008.
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Usage
of Sales Promotional ad campaign for Food & Beverages
sector |
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During 2008, 'Contest Promotion' had maximum share (56%) of
overall Sales Promotional ads of F&B sector in Print followed
by 'Add on Promotion' and 'Combination Promotion' with 22% and
8% share respectively.
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Contribution
of Metro/Non Metro/Mini Metro Newspapers in F&B Sector
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• With 59% share Non Metro
Newspapers leads in advertising of F&B brands followed by
Metro and Mini Metro Newspapers during 2008. |
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