Commercial Vehicles advertising
spends in Print rose by 67% in 2005 : AdEx study
March 02, 2006 |
|
Key Findings:
• Commercial Vehicles advertising spends in Print media
increased by 67% in 2005 compared to 2004
• Q4 of
2005 registered maximum spend of 33%.
• Maximum advertising
in North Zone
• Tata Range topped Commercial Vehicles
advertising in 2005
This week, AdEx
India looks at the ‘Commercial Vehicles’
category. Let’s take a look at the growth in advertising
spends of Commercial Vehicles category across the years 2000
to 2005. |
 |
| |
| •
The advertising spends for Commercial Vehicles in Print increased
by 67% in 2005 compared to 2004
• 2004 witnessed a de-growth of 7% compared to 2003
Let’s now turn our focus on quarterly spends for the
Commercial Vehicles category from 2003 to 2005. |
|
• In 2003 the
highest spends were registered in Q1 and Q3
• 2005
saw 33% spends in Q4.
What was the preference of zones for commercial vehicle advertisers
in Print medium? |
| |
• The North Zone is most preferred with 35% of the share
of Print advertising, closely followed by West Zone
• The East Zone had the least share with only 11%
Lastly, let’s conclude with a look at the Top Spenders
list for Commercial Vehicle brands advertised in Print media
in 2005. |
| |
• Tata Range
of Tata Motors Ltd had the highest spends in Print in the Commercial
Vehicle category
• Ape Diesel 3-Wheeler and Bajaj
Minidor Pick-up come next with 8% each
We will be coming out with similar analyses on other categories
in the coming days. |
| |
| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
|
| |
