Toilet soaps ad spends dip 50%
during Jan-Sept ’05: AdEx study
December 02, 2005 |
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Key Findings:
• Toilet Soaps advertising spends dipped 50% across Jan-Sept
’05 compared to Jan-Sept ’04.
• Post 2001, print advertising spends have observed growth.
• ‘More Soap’ tops Toilet Soaps brand list
in Jan-Sept ’05.
• Only 26% of Toilet Soaps advertising spends in Magazines
• Usage of contest promotions to attract consumers.
This week, AdEx India looks at ‘Toilet
Soaps’ category. Let’s take a look at
the growth in Toilet Soaps advertising spends during the years
2000 to 2004 in Print medium.
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• Maximum growth (71%) observed in
2004
• 2001 was the only year to observe a dip in Toilet
Soaps advertising
Was there any increase in Toilet Soaps advertising during
the first three quarters of 2005 compared to the same period
in 2004 in Print medium? The chart below gives the answers. |
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• Toilet Soaps
advertising spends dipped 50% in Jan-Sept ’05 compared
to same period in 2004
Let’s take a look at the Top 10 Toilet Soap brands advertised
in Print during Jan-Sept ’05 |
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• 50% of Hindustan Lever brands in the Top 10 list
• ‘More Soaps’ tops the list in Print advertising
during Jan-Sept ’05
Let’s analyze whether Toilet Soap advertisers prefer
ad space in Newspapers or Magazines? |
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• 74% advertising
spends went to Newspapers, whereas Magazines got only 26%
Lastly, let’s find out the advertising strategies used
by Toilet Soap advertisers in first three quarters of 2005. |
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• Overall,
maximum usage of ‘brand promotion’
• Usage of ‘Contest Promotion’
to attract consumers
We shall be coming out with similar analyses on other categories
in the coming days. |
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| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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