Property/Real Estate advertising
registers 46% rise during H1 2005: AdEx study
September 29, 2005 |
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Key Findings:
• 39% rise in Print advertising spends in 2004 compared
to 2003.
• Property/Real Estate advertising in 1st half of 2005
rose 46% compared to same period in 2004.
• Royal Palm Estates tops advertiser list in the 1st half
of 2005.
• 95% of advertising spends in Newspapers
• West Zone publications got the maximum advertising.
This week, AdEx India looks at the ‘Property/Real
Estate’ category. Let’s take a look at
the growth in Property/Real Estate advertising spends across
the years 2000 to 2004 in print medium.
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• Category observed growth in advertising
spends across all the years 2001 to 2004
• 39% rise in advertising spends in 2004 compared to
2003
Is there any rise in Property/Real Estate advertising spends
in the 1st half of 2005 compared to the same period in the
previous year? The chart below gives the answers. |
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• Advertising
spends in the 1st half of 2005 rose 46% compared to 1st half
of 2004
Let’s look at the Top 10 Property/Real Estate advertisers
in Print during the 1st half of 2005 |
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• Top 10 Property/Real Estate advertisers contribute
just 18% share
• Royal Palms Estates tops the advertiser list with
4% advertising share
Do the Property/Real Estate advertisers spend more in newspapers
or magazines? Let’s take a look at its advertising share
in the 1st half of 2005. |
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• Newspapers
got 95% advertising share in the 1st half of 2005
• 5% of advertising spends in magazines
Let’s also look at publications zone-wise to find out
ad spend patterns in the 1st half of 2005. |
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• 43% of the
advertising spends in West zone publications
• North zone publications in second position with 33%
share
We shall be coming out with similar analyses on other categories
in the coming days. |
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| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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