Mobile phones advertising in Print during Jan-Aug 2006:
AdEx study
Wednesday, September 27th, 2006
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Key Findings:
• 28% growth in mobile phones Print advertising in Jan–Aug
’06 over Jan–Aug ‘05
• Mobile phones
advertised more in Southern publications
• Nokia
Corporation topped mobile phones advertising in Print with 35%
share in Jan-August ‘06
• Maximum new mobile
phone brands launched by Nokia (19) and Motorola (18) in Print
during Jan-Aug ‘06
• Advertising skewed towards
general interest newspapers while among magazines, general interest
ones had a huge share followed by special interest magazines
• A huge 57% share garnered by Sales Promotions in newspapers
in Jan-Aug ‘06
This week AdEx India looks at the advertising trends of ‘Mobile
Phones’ in Print during Jan-Aug 2006
Note: The entire analysis is based on volumes in col. cm
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Growth
in Mobile Phones Print advertising during Jan-Aug 06 compared
to Jan-Aug 2005
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• Mobile Phones saw a rise
of 28% in Print advertising in Jan-Aug ‘06 over Jan-Aug
‘05
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| Zone
wise share of advertising by Mobile Phones in Print in Jan-Aug
06 period
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• South zone got the maximum
share of 32% of Mobile Phones advertising advertising during
Jan-August 06
• West and North zone followed with
28% share each
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Top Mobile Phone Advertisers in Print in Jan–Aug 2006
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• Nokia Corporation topped
Mobile Phones advertising with 35% share in Print in Jan-Aug
2006
• LG Electronics and Samsung India came were
2nd and 3rd with 25% and 14% share respectively
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| Top
Mobile Phones in Print in Jan–Aug 2006
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• Nokia Mobile
Phone had the highest 9% advertising share in Print followed
by LG X-mobiles and Sony Ericsson Mobile Phones with 7% share
each
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Advertisers
with maximum number of new brands launched in Print in Jan–August
06 compared to last 5 years
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• 77%
share of new Mobile Phones launched in Jan-Aug ‘06 were
contributed by the Top 5 advertisers
• Nokia Corporation launched a maximum 19 new mobile
phones through Print ads during Jan-Aug ‘06 compared
to previous 5 years
• Motorola closely followed with 18 new mobile phones
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Top New
Mobile Phones launched in Print in Jan–August 06 compared
to last 5 years
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•
The Top 3 new brands found a position in the Top 10 list in
Jan-Aug ‘06 also
• Samsung N710 topped the list of Mobile Phones launched
through Print advertising in Jan-Aug ‘06 compared to
last 5 years
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Genre
of Newspapers and Magazines used by Mobile Phones in Jan–August
2006
A ratio of 97:3 of Mobile Phones advertising in Newspapers
and Magazines |
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• In Newspapers, 95% share contributed by General Interest
newspapers followed Business newspapers with 5% in Jan-Aug
‘06
• In Magazines, a high 47% share contributed by General
Interest magazines followed by Special Interest magazines |
Promotions
used by Mobile Phone for advertising in Newspapers and Magazines
during Jan–August 2006
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•
A huge 57% share of Sales Promotions used in Newspapers compared
to 7% in Magazines in Jan-Aug ‘06
• Among Sales Promotions in newspapers, highest 48%
share of total ads used for Price Promotions followed by Add
Promotion and Multiple Promotion
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| Growth in average number
of number of Mobile Phone ads per day in Print in Jan–August
2006 |
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• Jan-Aug ‘06 saw
a 17% rise in average number of Mobile Phone ads per day over
2005 in Print
• 2005 had a 10% dip in average number of ads per day
compared to 2004 |
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Watch out for
forthcoming analyses. |
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| (Analysis
from AdEx India-A Division of TAM Media Research)
For
more such analysis click here...
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