Latest Newsletter from AdEx India, a division of TAM Media
Research
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Highlights:
• in 9% rise in Print advertising volumes
2006 over the previous year*
• Publications in
Maharashtra garnered the maximum 16% share in 2006*
• A high share of ‘Education’ and ‘Services’
categories in Print in 2006*
• Educational Institutions
secured Top position in 2006*
• Travel &
Tourism had the maximum positive shift in rank in Print in 2006*
compared to the previous year
• The Top 3 positions
went to Automobile manufacturers
(*includes data from January till December 15, 2006)
This week, AdEx India looks at Print advertising trends in 2006.
The entire analysis is based on volumes in col. cms.
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Growth
in Print advertising volumes across 2004-06*
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• 2006* saw a 9% rise in
advertising volumes in Print compared to 2005
• 2004
had a high 24% growth in advertising over 2003 |
| Market
wise share of advertising in Print in 2006*
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• Publications in Maharashtra
had the maximum 16% share of ad volumes in 2006*
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Publications for the Southern markets, i.e., Tamil Nadu, Andhra
Pradesh and Kerala, followed with high share of advertising
in 2006*
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| Sector
wise share in Print advertising in 2006*
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• There was a high share
of advertising by ‘Education’ and ‘Services’
categories in Print in 2006*
• Auto sector came next,
closely followed by Banking/Finance/Investment sectors in Print |
| Category
movers in Print advertising in 2006* |
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• Educational
Institutions secured Top position in Print in 2006* also
• Among the movers, maximum positive shift in rank was
by the Travel & Tourism sector, which jumped 6 places to
10th position in 2006*
• Two-wheelers slid two places
to 5th position in 2006* |
Top
10 Advertisers in Print advertising in 2006*
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Interestingly, five of the Top 10 positions in Print advertising
went to Automobile manufacturers in 2006*
• Maruti Udyog was the Top advertiser closely followed
by Bajaj Auto and Tata Motors*
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| Watch out for forthcoming interesting
analyses in future. |
| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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