Biscuits advertising in print grows 6 pc
in H1 2008 – AdEx Analysis
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Subject: Snapshot of Biscuits
category advertising in Print Jan-Jun ‘08
(Note: The entire analysis is based on Col *Cms)
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Highlights:
• 6% growth in Print advertising of Biscuits
category during H1’08 compared to H1'07.
• 'Surya Food and Agro Pvt Ltd’ rules in
advertising of Biscuit brands in Print during H1'08.
• 'Parle Kreams Orange' topped the chart of new
Biscuit brands advertised in Print during H1'08.
• Sales Promotional ads constituted
16% share of overall Biscuits ads in Print during H1
'08.
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Volume Growth of Biscuits category in Print during H1 '08
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• During Jan-Jun'08, Print advertising
of Biscuits category saw a rise of 6% compared to same period
in 2007.
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Biscuits used Newspapers and Magazines
in an advertising ratio of 89:11 during H1 ’08 |
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Zone wise advertising share of Biscuits in Print during H1
‘08
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• During H1 '08, maximum advertising
share of Biscuits category in Publications of North zone followed
by East and West zone Publications with 33% and 17% share
respectively.
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Top States contributing in advertising of Biscuits in Print
during H1 ‘08
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• Top 5 state contributed for
more than 45% of overall advertising share of Biscuits in
Print during H1'08.
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‘West Bengal’ ,‘Uttar Pradesh’ and
‘Punjab’ were the Top 3 states in advertising
of Biscuits brands in Print during H1 ’08.
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Share of Top 10 Biscuits advertisers in Print
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• 'Surya Food and Agro Pvt Ltd'
leads with 35% share of Biscuits category advertising in Print
followed by 'Parle Products Pvt Ltd' and ‘Raja Biscuits
Industries Ltd' with 16% and 11% share respectively.
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New Biscuit Brands advertised in Print
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• During H1 '08, 'Parle Kreams
Orange', 'Sunfeast Benne Vita Flaxseed' and 'Priya Gold Premium
Big Boss' were the Top 3 new brands of Biscuits advertised
in Print.
• 2 brands each
of ‘ITC’ and ‘Gattanis OPG Group’
made it to the Top 10 list of new Biscuit brands advertised
in Print during H1 ’08. |
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Analysis of type of advertisement used for Biscuits in Print
during H1'08
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Among Sales Promotional ad campaigns used for advertising
of Biscuits in Print, 'Volume Promotion' had the largest share
of 57% followed by 'Add on Promotion' and 'Discount Promotion'
with 31% and 9% share respectively during H1 '08.
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