Latest Newsletter from AdEx India, a division of TAM Media
Research
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| Subject:
An overview of advertising by Education Sector on Print |
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Highlights:
• 17 % rise registered by Education sector
on Print in Jan-May 07 over Jan-May 06
• ‘Educational Institutions’ garnered nearly
70% of ad volumes
• ‘BPO/Call Centre Training Institutes’
saw the maximum growth in Jan-May 07
• Publications from South zone contributed the maximum
ad volumes
• 61% advertising by Education sector in Non-Metro city
newspapers
• ‘Planman Consultant India’ leads advertising
on Print
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This
week, AdEx India looks at the advertising trends of Education
Sector on Print.
(Note: The entire analysis is based on Column Centimeters)
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| Growth
in advertising of Education sector on Print
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Education sector registered a 17% rise in ad volumes in Jan-May'07
over Jan-May'06 on Print
• CIIT-JEE, Chaitanya Educational Institutions and International
Institute of Project Management were the 3 main contributors
with highest growth
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Segmentation of Education Sector during Jan-May’07
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•
‘Educational Institutions’ leads advertising with
68% share in Jan-May 07 followed by Coaching Centre with 15%
share
• Out of overall number of players, 63% of players belonged
to ‘Educational Institutions’
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| Segment
wise growth on Print in Jan-May’07 over Jan-May’06
7
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• BPO/Call
Centre Training Institutes saw 49 new advertisers on Print
during Jan-May 07
• Though there is a dip in number of players in Jan-May
07, Foreign Education Centre saw 28% growth in ad volumes
over Jan-May 06
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Zone
wise contribution of ad volumes by Education sector |
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South zone publications saw maximum ad volumes by Educational
Institutions, Vocational Training Institute and Computer Education
Centre
• High advertising by Coaching Centre in North zone publications
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Distribution
of advertising across Metro, Mini Metro and Non-Metro city
newspapers during Jan-May’07 |
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Non-Metro city newspapers lead Education sector advertising
with 61%, wherein max. volumes were contributed by Educational
Institutions and Coaching Centre
• Advertising by ‘Foreign Education Centre’
skewed towards Metro city newspapers
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Top
players of Education sector on Print in Jan-May 07 |
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Top 10 Advertisers of Education sector accounted for 15% of
ad volumes
• The Top 3 positions saw players offering courses on
Management, Science & Technology and Financial Analysts
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New
advertisers in Education sector on Print in Jan-May 07 |
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Approx. 6000 new advertisers were registered in Education
sector on Print during Jan-May'07, out of which 59% of players
were contributed by Educational Institutions
• The Top 3 new players on Print were NMIMS University,
National Institute of Science Education & Research and
Bharath University
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| Watch
out for forthcoming interesting analyses in future.
(Analysis from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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