Boom in real estate reflect in rise in properties/real
estate advertising in print
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Highlights:
•Properties/Real Estate advertising has seen
a rise of 82% in Print during 2007 as compared to 2004.
•‘Omaxe Ltd', 'Parsvanath Developers' and 'Sahara
Infrastructure & Housing' were the top 3 Real Estate firms
with marginal difference in their share during 2007.
•55% share of Properties/Real Estate was advertised
in Metro Newspapers during 2007.
•Properties/Real Estate advertising
in Main Issue and Supplements was in the ratio of 62:38.
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(Note: The entire analysis is based on Col. Cms)
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Volume Growth in Properties/Real Estate category in Print
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•Print advertising of Properties/Real
Estate saw a drop of 2% during 2007 compared to 2006.
•There has been an 85% growth
in Properties/Real Estate advertising in Print during 2006
over 2004. |
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Zone wise contribution of Properties/Real Estate advertisers
in Print
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•Properties/Real
Estate had maximum share in South zone publications followed
by North zone and West zone publications with 32% and 26%
share respectively during 2007. |
Top Properties/Real Estate advertisers in Print
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•Top
10 advertisers share an aggregate of 16% of overall ad volumes
of Properties/Real Estate advertising in Print during 2007.
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Advertising in Metro, Non Metro and Mini Metro Newspapers
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•Non Metro Newspapers garnered
1/3rd share of overall Properties/Real Estate advertising
during 2007.
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Share of Real Estate advertising in Main Issue and Supplements
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•38% of ad volumes of
Properties/Real Estate were carried by supplements.
•Among the supplements
58% share of advertising was related to Properties/Real Estate. |
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