Instant Soup Mixes Advertising
in Print grew 100% in 1st Half of 2005: AdEx study
July 28, 2005 |
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Key Findings:
• 100% rise in Print advertising in H1 of 2005 compared
to 2004.
• 2004 saw a 94% dip in advertising.
• Knorr Soup rules over advertising in Print medium across
Jan-June2005
• Category advertising only in Karnataka & Delhi Newspapers
in the 1st half of 2005.
This week, AdEx India looks at the ‘Instant
Soup Mixes’ category. The chart below shows
growth in the category’s advertising in Print across
the years 2001-04.
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Highest growth seen in 2002 (approx. 7 times the spends in
2001).
• 94% dip observed in 2004
Let’s take a look at its growth in Print
advertising in the 1st half of 2005 compared to 2004 (since
the category advertised only during Oct-Dec in 2004).
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• Category
shows a rise of 100% in the 1st half of 2005 compared to 2004.
The table below shows the brands advertised in Instant Soup
Mixes category in Print, along with the advertiser, during the
1st half of 2005. |
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• Knorr Soup
of Hindustan Lever rules the category advertising in print medium
in the 1st half of 2005 with 97% share
• MTR Simply Tomato Soup of MTR Foods gets the rest 3%
share
Lastly, let’s analyze the publication state preferred
by Instant Soup Mixes advertisers in the 1st half of 2005. |
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• 97% of the advertising in Karnataka publications
• Rest 3% advertising in Delhi publications
We will be coming out with similar analyses in other categories
in the coming days.
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| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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