Prickly Heat Powders/Lotions
advertising in Print clocked 147% growth in 2004: AdEx study.
Apr 28, 2005 |
|
Key Findings:
• 147% rise in Prickly Heat Powders/Lotions advertising
in ‘04 compared to ’03 in Print.
• As expected, summers got maximum advertising across
the years 2003-04.
• ‘Boroplus Ice’ brand ruled advertising in
Print in 2004.
• Maharashtra publications got the maximum advertising
in ‘04.
• ‘Front Page’ ad location was the choice
of advertisers in ‘04.
This week, AdEx India looks at the ‘Prickly Heat Powder/Lotions’
category. Below is the growth of Prickly Heat Powders/Lotions
advertising in Print media across the years 2001-04.
|
 |
| |
| •
Advertising observed growth across the years 2001-04, but
2002 was an exception.
• Post 2000, highest growth of 147% in advertising recorded
in 2004.
Let’s also look at its advertising across
the quarters in 2003-04 in Print media.
|
|
• Summers observed
higher advertising spends in the category across 2003-04.
Which brand topped Print advertising in 2004? The table below
gives the answers. |
|
•
‘Boroplus Ice’ of Emami Ltd. topped the list.
• ‘Baidyanath Purna Neemtulsi’ of Shree Baidyanath
Ayur Bhawan was in 2nd position.
Let’s also analyze the publication states preferred by
Prickly Heat advertisers in Print in 2004.
|
|
•Maharashtra
publications got the top position with 25% of the advertising
share.
•Rajasthan was the next preferred publication
state.
Which position in publications do advertisers in this category
prefer for their ads? The chart below gives the answers.
|
|
•62% of the
total ads took the Front page for their placement.
•Back
page got 25% of the share.
We will be coming out with similar analyses on other categories
in the coming days. |
| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
|
| |
