Latest Newsletter from AdEx India, a division of TAM Media
Research
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Facts and Figures of Print Advertising in Jan-Nov’07
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Count
of Advertisers and Brands |
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Tally of Advertisers and Brands on
Print...
The number of advertisers and brands grew by 2% and
36% respectively during Jan-Nov ’07 compared to 2005.
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Size does matter!!! |
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Newspapers language wise Average ad size
During
Jan-Nov ’07, English newspapers had the largest average
ad size followed by Kannada and Tamil newspapers.
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| Language
wise advertising share on Weekdays and Weekends |
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Hindi and other language newspapers had identical advertising
volumes during Weekdays and Weekends.
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Lions' loyalty ... with the Print
Media! |
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94% of advertisers on Print were exclusive.
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Catchy innovation a way to catch reader’s
attention… |
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Print Innovation
Figured Outline was used extensively by
the Print advertisers.
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Get notice with New and tangy look!
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Advertisers
with use of new innovative ad layouts try to distinguish themselves.
‘Dabur India Ltd’ used highest number of
innovative ad layout on Print during Jan-Nov ‘07. |
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Know the pulse of the customer! |
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Top
Categories with max usage of Sales Promotion
To hit the bulls eyes....
'Independent Retailers' had the largest share of the sales promotion
i.e. 41%.
Readymade Garments and Jewellery followed on 2nd and 3rd place
respectively during Jan-Nov '07. |
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Festival advertising track on Print |
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advertising during 'Diwali' compared to other festivals during
2007. |
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| Watch
out for the sequel with an in-depth analysis of advertising
in Print covering topics like TV and Radio Promotion on Print,
Genre of Print Publications, Main Issue vs Supplements, etc.
Watch out for forthcoming interesting analyses in future.
(Analysis from AdEx India-A Division of TAM Media Research)
For
more such analysis click here...
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