Snapshot of Print advertising
during Jan-Sep ‘10 – Part 1– AdEx Analysis
|
|
|
|
Subject: Snapshot of Print advertising during Jan-Sep
‘10 – Part 1
(Note: The entire analysis is based on Col*Cms)
|
|
|
| Highlights:
Overall Print Advertising:
• 27% growth in Print ad volumes
during Jan-Sep ’10 compared to Jan-Sep’09.
• ‘Education’
was the top sector in Print advertising during
Jan-Sep ’10.
• ‘Educational Institutions’
has the highest share of all categories advertised
in Print during Jan-Sep ’10.
• ‘Naaptol.com’
was the number one advertiser in Print during
Jan-Sep ’10.
|
|
|
Overview
of Print Advertising |
| |
Volume
Growth of Print advertising during
Jan-Sep ‘10 |
|
|
• Print ad volumes recorded growth of 27% during Jan-Sep
‘10 compared to same period in 2009. |
Share
of Sectors in Print advertising
during Jan – Sep’10 |
|
|
• ‘Education’ sector with 15% share occupied
the top position in the list of Top 10 Sectors in Print during
Jan-Sep ‘10. ’Services’ and ‘Banking/Finance/Investment’
with 12% and 10% share were at 2nd and 3rd position respectively.
Top 10 sectors accounted for 62% share of overall Print advertising
during Jan-Sep ’10. |
| Share
of Top Categories in Print advertising
during Jan-Sep ‘10 |
|
|
• ‘Educational Institutions’, ‘Social
Advertisement’ and ‘Cars/Jeeps’ were the
top 3 categories in Print during Jan-Sep ‘09. Top 10
categories contributed for 40% share of overall Print advertising
during Jan-Sep ’10. |
| |
| Key
Advertisers in Print during Jan-Sep‘10 and its
Ranking in Jan-Sep‘09 |
|
|
• Naaptol.com, ‘Tata Motors Ltd’ and ‘Maruti
Udyog Ltd’ were the Top 3 advertisers in Print during
Jan-Sep ’10.
• ‘Naaptol.com’ and ‘Torque Pharmaceuticals’
have highly advertised in Print during Jan-Sep ’10 and
has acquired number one and tenth position respectively. |
| |
