Latest Newsletter from AdEx India, a division of TAM Media
Research
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| Latest
Newsletter from AdEx India, a division of TAM Media Research |
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Highlights:
• Domestic and International airlines used
a ratio of 51:49 in print during Jan-Aug 2007.
• Indian Domestic airlines saw a decline of 8% in ad
volumes during Jan-Aug ‘07 compared to Jan-Aug ‘06
• Maximum airline ads in May 2007.
• Domestic airlines advertised in
Newspapers and Magazines in the ratio of 95:5.
• FSC (Full Service Carriers) had a share of 52% whereas
LLC (Low cost Carriers) had a share of 48%.
• ‘Deccan Aviation’ was the most advertised
airline in Print in Jan-Aug ‘07
• Domestic Airlines focused advertising
in Metro city newspapers.
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Note:
The entire analysis is based on Volumes (Col. cms)
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Contribution
of Domestic airlines in Overall airlines industry advertising
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• There
were 14 domestic airlines which advertised in Print in Jan-Aug
‘07 and took the domestic advertising share to 51%
• 39 International airlines had an advertising share
of 49%
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Volume
growth of Domestic airlines in India
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• Though there was a rise
of 30% in number of airline advertisers during Jan-Aug ‘07
compared to Jan-Aug ’06, there was a decline in their
ad volumes
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Monthly advertising trend by Domestic airlines
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Post February, airline advertising rose and was at its
peak in May ‘07
• Deccan Aviation did
maximum print advertising in May ‘07.
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| Newspaper
and Magazine genres used by Domestic airlines
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• Newspapers saw high
advertising share by Deccan Aviation
whereas Kingfisher Airlines and
Jet Airways were the Top players
in Magazines
• Domestic airlines focused on
“Fashion & Lifestyle” and “Business/Finance”
based magazines.
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Contribution
by Full Service and Low Cost airlines
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• FSC segment
saw high advertising by Jet Airways
and Kingfisher Airlines
• Deccan Aviation led advertising
by Low-cost carriers.
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The
Top 5 Airlines in Print
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The Top 5 Airline advertisers accounted for 87% of ad volumes
• LLCs occupied two slots in the Top 5 list
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Share
of advertising in Metro, Mini Metro and Non Metro city newspapers
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In Metro cities, Mumbai had the maximum share of airlines
advertising followed by Delhi and Hyderabad.
• Among the Non-Metro cities, nearly equal advertising
share in Chandigarh and Mangalore .
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| Watch out
for forthcoming interesting analyses in future.
(Analysis from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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