Tata Motors top automobile
advertiser in print in H1 ’09: AdEx Analysis s
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Subject:
Overview of Automobile sector advertising in Print during
Jan-Jul ‘09
(Note: The entire analysis is based on Col*Cms)
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Highlights:
• ‘Tata Motors Ltd’ was the
top advertisers under Automobile sector in Print during
Jan-Jul ’09.
• ‘Bajaj XCD 135 DTS-Si’
topped the list of new Automobile brands advertised
in Print during Jan-Jul ’09.
• High advertising share of Automobile
brands on Metro Newspapers during Jan-Jul ’09.
• Sales Promotion ad campaigns garnered 57% share
of overall Automobile ads in Print during Jan-Jul ‘09. |
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Volume Growth of Automobile Sector
in Print during Jan-Jul ‘09
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Print advertising of Automobile sector has decreased by 3%
during Jan-Jul ’09 compared to Jan-Jul ’08. |
Share
of Automobile categories in Print during Jan-Jul ‘09 |
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‘Passenger Vehicles’ accounted for 65% share of
overall Automobile sector advertising in Print during Jan-Jul
‘09.
• ‘Motorcycle’ and ‘Commercial Vehicles’
category has the 2nd and 3rd highest share i.e. 16% and 5%
share respectively of Automobile Print ad pie during Jan-Jul
’09.
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Top
10 Automobile Advertisers in Print during Jan-Jul ‘09 |
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• During Jan-Jul ’09, the top 3 advertisers of
Automobile sectors in Print were ‘Tata Motors Ltd’,
‘Maruti Suzuki Ltd’ and ‘Hero Honda Motors
Ltd’. |
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Top New brands of Automobile sector in Print during Jan-Jul
‘09 |
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• ‘Bajaj Bajaj XCD 135 DTS-Si’, ‘Honda
Jazz’ and ‘Fiat Linea’ were the top 3
new brands of Automobile sector advertised in Print during
Jan-Jul ’09.
• 2 of the Top 10 new Automobile brands advertised
in Print were of ‘Fiat India Automobiles Ltd’
during Jan-Jul ’09.
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Automobile Advertisers used Newspapers
and Magazines in an advertising ratio of 97:3. |
| Advertising
share of Automobile sector in Metro/Non Metro/Mini Metro Newspapers
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61% advertising share of Automobile brands on Metro Newspapers
followed by Non Metro and Mini Metro Newspapers with 31% and
7% share respectively during Jan-Jul ‘09. |
| Usage
of Sales Promotions ad campaigns in the Automobile sector
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Sales Promotion ads contributed the max. i.e. 57% of the total
Automobiles ads in Print during Jan-Jul ’09.
• ‘Multiple Promotion’
with 58% share recorded the highest share of the total Sales
Promotion ad campaigns used for the Automobile brands in Print
followed by ‘Discount Promotion’ and ‘Finance
Scheme’ with 21% and 10% share respectively. |
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