Insurance
sector advertising in print up 26 pc in FY10: AdEx Analysis
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Subject: Snapshot of
Insurance sector advertising in Print during FY 2009 -10
(Note: The entire analysis is based on Col*Cms)
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| Highlights:
• 26%
growth in Print ad volumes of ‘Insurance
sector’ during FY 2009-10 compared to FY
2008-09.
• ‘Life
Insurance Corporation Of India’ leads in
advertising of ‘Insurance sector’
in Print during FY 2009-10.
• ‘LIC’
was among the top 10 brands of ‘Insurance
sector’ advertised in Print during FY 2009-10.
• High
advertising share of ‘Insurance sector’
on Non Metro Newspapers during FY 2009-10.
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Volumes
Growth of Insurance sector in Print during FY 2009-10 |
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• ‘Insurance
sector’ has seen growth of 26% during FY 2009-10 compared
to same period in 2008. |
Quarterly
advertising share of Insurance sector in Print |
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• The
4th quarter of FY (2008 and 2009) recorded highest advertising
share of ‘Insurance sector’ in Print. |
| Share
of Life Insurance and Non Life Insurance sector in Print |
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• Print
advertising of ‘Life Insurance’ and ‘Non
Life Insurance’ brands was in an advertising ratio of
74:26 during FY 2009-10.
• ‘General
Health/Accidents Insurance’ accounted for 51% share
of overall ‘General Insurance’ Print ad pie followed
by ‘General Insurance’ and ‘General Agriculture
Insurance’ with 43% and 3% share respectively during
FY 2009-10.
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| Top
Advertisers of Insurance Sector in Print during FY 2009-10 |
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• ‘Life
Insurance Corporation Of India’, ‘ICICI Prudential
Life Insurance Co’ and ‘Employee State Insurance
Corporation’ were the top 3 advertisers of ‘Insurance
sector’ in Print during FY 2009-10.
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Top
Brands of Insurance sector in Print during FY 2009-10 |
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• ‘LIC’,
‘ICICI Prudential Life Insurance’ and ‘LIC
Market Plus 1’ were the top 3 brands of ‘Insurance
sector’ advertised in Print during FY 2009-10.
• Top
10 brands accounted for 54% share of overall ‘Insurance
sector’ advertising in Print during FY 2009-10.
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Advertising
of Insurance sector in Metro/Non Metro/Mini Metro Newspapers |
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‘Non Metro’ newspapers accounted for highest share
i.e. 47% of overall ‘Insurance sector’ advertising
in Newspapers followed by ‘Metro’ and ‘Mini
Metro’ Newspapers with 37% and 17% share respectively
during FY 2009-10.
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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