Overview of Services Sector advertising in
Print during 2007
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Highlights:
• Services sector witnessed 7% growth in Print
advertising during 2007 compared to 2006.
• ‘Properties/Real Estates' with 33% share led
in Services sector advertising in Print during 2007.
• ‘Tata Sky' was at No. 1 position in the top
advertisers’ list in Services sector in Print in 2007.
• 'www.ezeego1.com' topped the chart
of new launches in Services sector in Print during 2007
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Services
sector includes categories like Properties/Real
Estate, Internet /SMS service, DTH Service Providers, Hospitals/Clinics,
etc. |
(Note: The entire analysis is based on Col. Cms)
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Volume Growth in Services sector
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• Services sector saw a rise of
7% in Print advertising during 2007 compared to 2006.
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Share of segments in Services sector
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• Top 5 segments
accounted for more than 75% share of overall Services sector
Print advertising during 2007.
• ‘Hospital/Clinics'
and 'Travel & Tourism' had close competition for the 2nd
position with 15% and 14% share respectively during 2007.
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Top segments of Services sector with maximum No. of brands
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During 2007 ‘Properties/Real Estate’ was the top
segment with highest number of brands followed by ‘Hospitals/Clinics’
and ‘Professional Services’ at 2nd and 3rd places
respectively.
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Top advertisers of Service Sector in 2007
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• ‘Tata Sky’, 'New
Era Entertainment Network' and 'Air India' were the top 3
advertisers in Services sector in Print during 2007.
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During 2007, 4 of the top 10 advertisers in Services sector
belonged to 'Travel & Tourism' segment and 3 from 'Airlines'
segment.
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New Brands advertised in Print during 2007
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•
The top-10 list of new entrants in Services sector advertised
in Print comprised 6 brands of 'Properties/Real Estate' and
3 from 'Internet/SMS service' segment.
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Share of Services sector advertising in Newspapers
(Metro/Non Metro/Mini Metro)
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• Metro and Non-Metro Newspapers
together accounted for 88% share of Services sector ad volumes
in Newspapers during 2007.
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