Analysis of Hair Care advertising in Print during Jan-Aug
2006: AdEx study
Friday, October 27th, 2006
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Key Findings:
• 17% growth in Hair Care Print advertising in Jan–Aug
’06 over Jan–Aug ’05
• Hair Oils garnered the maximum 43% share in Print
during Jan-Aug ‘06
• Hair Conditioners observed a huge 6-fold rise in advertising
in Jan-Aug ‘06 over Jan-Aug ‘05
• Hair Care advertising skewed towards Newspapers; Northern
newspapers had the highest share
• ‘Himani Navratna’ topped Hair Care advertising
in Print
• Highest share of print innovative ad layouts by Shampoos
This week AdEx India looks at the advertising trend of ‘Hair
Care’ products in Print during Jan-Aug 2006. (Note:
The entire analysis is based on Volumes in col. cm)
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Growth
in Hair Care advertising in Print during the Jan-Aug 06 over
Jan-Aug 05
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•17% rise observed
in Hair Care print advertising during Jan-Aug ‘06 over
Jan-Aug ‘05
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Share of Hair Care Categories in Print in Jan-Aug
06 period
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• Hair Oils
contributed the highest 43% of Hair Care advertising in Jan-Aug
‘06
• Hair Dyes in 2nd position with 21% share
closely followed by Shampoos with 20% share
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Hair Care Categories with maximum growth in advertising in
Jan-Aug 06 compared to Jan-Aug 05
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• A huge 6-fold
growth in Print advertising by Hair Conditioners in Jan-Aug
‘06 over Jan-Aug ‘05
• Shampoos observed
a 2-fold growth
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| Share
of Hair Care advertising in Newspapers and Magazines during
Jan–Aug 06
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Hair Care advertising skewed towards Newspapers
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Among Newspapers, North zone had the highest 45% share followed
by West zone during Jan-Aug ‘06
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Share
of Core Brand vs Brand Extension advertising in Print in Jan–August
2006
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68% advertising share taken by core brands in Hair Care compared
to 32% share of Brand Extensions in Jan-Aug ‘06
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Top
Hair Care brands advertised in Print in Jan–August 2006
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‘Himani Navratna’ topped Hair Care advertising
in Print with 11% share in Jan-Aug ‘06
• ‘Streax Hair Color’ in 2nd position with
6% share closely followed by ‘Chik Black Shampoo’
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Sub-categories
of Hair Care with maximum new brands launched in Print during
Jan–August 2006
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• Hair Oils contributed the maximum 42% share among
new brands launched in Print during Jan-Aug ‘06
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Sub-categories
of Hair Care using Print Innovative ad-layouts during Jan–August
2006
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Shampoos had the highest share of ads with innovative layouts
in Hair Care in Print during Jan-Aug ‘06
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Watch
out for forthcoming analyses. |
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| (Analysis
from AdEx India-A Division of TAM Media Research)
For
more such analysis click here...
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