Services sector advertising
in print falls 8 pc in Jan-Sep ’09: AdEx Analysis
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Subject: Overview on Services sector* advertising in Print
during Jan-Sep ‘09
(Note: The entire analysis is based on Col*Cms)
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Services
sector advertising in print falls 8 pc in Jan-Sep
’09: AdEx Analysis |
| Highlights:
• Print advertising of Services
sector declined by 8% during Jan-Sep ’09
compared to Jan-Sep’08.
• ‘Properties/Real
Estates’ category has the highest share
of Services sector Print ad pie during Jan-Sep
’09..
• ‘Home Shop 18 India
Ltd’ was the top advertiser of Services
sector in Print during Jan-Sep ’09.
• High advertising share of Services sector
in Non Metro Newspapers during Jan-Sep ’09.
• Sales Promotional ad campaigns accounted
for 17% share of total ads of Services sector
in Print during Jan-Sep ’09.
Services sector* includes
categories like Properties/Real Estate, Internet
/SMS service, DTH Service Providers, Hospitals/Clinics
etc... |
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Volume Growth in Services sector
in Print
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Print ad volumes of Services sector decreased by 8% during
Jan-Sep ’09 compared to Jan-Sep ‘08. |
Share
of categories under Services sector in Print |
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‘Properties/Real Estates’ has the highest share
i.e. 29% of overall advertising share of Services sector in
Print followed by ‘Hospital/Clinics’ and ‘Travel
&Tourism’ with 22% and 14% share respectively during
Jan-Sep ’09.
• Top 10 categories accounted for 94% of overall advertising
share of Services sector in Print during Jan-Sep ‘09.
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| Top
10 Key Advertisers of Services sector in Print |
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• ‘Home Shop 18 India Ltd’,’ Cox &
Kings India Ltd’ and ‘Kesari Tours’ were
the Top 3 advertisers of Services sector in Print during Jan-Sep
‘09.
• Top 10 advertisers of Services sector in Print comprised
of max. 3 advertisers from ‘Travel & Tourism’
category and 2 advertisers each from ‘Internet Services
–B2C & Online Shopping’, ’DTH Service
Providers’ and ‘Airlines’ categories.
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| Advertising
of Services sector in Newspapers and Magazines was in the
ratio of 95:5 during Jan-Sep’09 |
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| Share
of Services sector advertising in Non Metro/Metro/Mini Metro
Newspapers |
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• During Jan-Sep ’09, ‘Non Metro’
Newspapers accounted for 46% share of overall advertising
share of Services sector in Newspapers followed by ‘Metro’
and ‘Mini Metro’ Newspapers with 40% and 15% share
respectively.
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| Usage
of Sales Promotional ads for Services sector in Print |
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• ‘Add on Promotion’ was the top Sales
Promotional ad campaign used for Services sector in Print
followed by ‘Discount Promotion’ and ‘Multiple
Promotion’ with 26% and 12% share respectively during
Jan-Sep ‘09
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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