Oral hygiene advertising
in print jumps 55 pc during H1 2010: AdEx Analysis
|
|
|
|
Subject: Overview of
Oral Hygiene sector advertising in Print during H1 ‘2010
(Note: The entire analysis is based on Volumes in Col*Cms)
|
|
|
|
Highlights:
• 55% growth in Print advertising
of ‘Oral Hygiene’ sector during H1
‘2010 compared to H1 ‘2009.
• ‘Vicco Laboratories’ rules
in advertising of ‘Oral Hygiene’ brands
in Print during H1 ‘2010.
• ‘Vicco Vajradanti Tooth Powder’
was the most advertised new brand under ‘Oral
Hygiene’ sector in Print during H1 ‘2010.
• Half of the ‘Oral Hygiene’
sector advertising on ‘Non Metro’
Newspapers during H1 ‘2010. |
|
|
|
Volume
Growth of Oral Hygiene sector in Print |
|
|
|
•
Print advertising of ‘Oral Hygiene’ sector has
seen rise of 55% during H1 ‘2010 compared to H1 ‘2009. |
Share
of Sub Categories of Oral Hygiene sector in Print |
|
|
•
‘Tooth Pastes’ category accounted for 51% of overall
advertising share of ‘Oral Hygiene’ sector in
Print followed by ‘Range of Oral Hygiene’ and
‘Tooth Powders’ category with 35% and 8% share
respectively during H1 ‘2010. |
| Top
Advertisers of Oral Hygiene sector in Print |
|
|
• ‘Vicco
Laboratories’ contributed the highest i.e. 65% of overall
advertising share of ‘Oral Hygiene’ sector in
Print followed by Jay Shree Pharmaceuticals’ and ‘Hindustan
Unilever Ltd’ at the 2nd and 3rd place respectively
during H1 ‘2010.
|
| |
Advertising
of ‘Oral Hygiene’ sector in Newspapers and Magazines
was in the ratio of 91:9 during H1 ‘2010. |
| Advertising
share of Oral Hygiene sector in Metro/Non Metro/Mini Metro
Newspapers |
|
|
•
50% of ‘Oral Hygiene’ sector advertising in ‘Non
Metro’ Newspapers followed by ‘Metro’ and
‘Mini Metro’ Newspapers with 32% and 18% share
respectively during H1 ‘2010.
|
| |
| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
| |
