Latest Newsletter from AdEx India, a division of TAM Media
Research
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| Overview
of TV channel promotions on Print in H1 2007: AdEx study |
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Highlights:
• 18% dip in TV Channel Promotions on Print
in H1 ’07 compared to H1 ’06
• Ratio of Promotion of Channels: Programs is 23:77
respectively in H1 ’07
• Approx. 80% of promotion by National TV Channels
• Publications from West & North Zone had the maximum
share of promotion
• Newspapers saw high ad volumes in ‘General Interest’
genre; In magazines max. advertising registered in ‘Media
& Advertising’ genre
• 3 of the Top 10 new programs promoted on Print in
H1 ’07 belong to Drama/Soap genre
• On an average, approx. 48 ads per day by TV channels
in Newspapers
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This
week, AdEx India looks at the advertising trend on Print during
the first half of 2007
(Note: The entire analysis is based on Column Centimeters)
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| Advertising
by TV Channels on Print
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• 18% dip in
TV Channel Promotions on Print medium in H1 '07 over H1 '06
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Channel vs. Program Promotions on Print
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• Post 2002,
a steady trend of advertising was registered by Promotion of
TV Channels and Programs on Print
• H1 07 saw approx. 4 times rise in number of Program
promotions on Print compared to year 2002
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| Promotions
by National & Regional channels on Print in the first
half of 2007
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• National channels
(with approx. 80% of ad volumes) advertised with 55% of overall
brands on Print in H1 ‘07 however Regional channels
had a share of 45% |
Zone
wise share of TV Channel Promotions in Print |
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• Maximum usage
of ad volumes by both TV Channels and Programs in the publications
from West and North zone in H1 ‘07
• West zone saw high advertising by newly launched Marathi
channel -‘Star Majha’
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Publication
Genres used for TV Channels Promotions during H1’ 2007 |
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Newspapers saw approx. 80% of advertising by Programs whereas
60% of volumes by TV Channels
• In magazines, more than 55% of volumes in ‘Media
& Advertising’ genre (nearly equal volumes by TV
Channel & Programs)
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New
programs advertised on Print |
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Overall 305 new programs were promoted on Print during H1
’07
• Out of Top 10, 2 of the new Drama/Soaps programs were
from Hindi GEC and 1 from Regional GEC
• Also, 2 of the new programs belong Event/Award/show
genre
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Avg.
Ads per day by TV Channels in Newspapers during H1’
2007 |
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Newspapers recorded an average of 42 ads per day by TV Programs
and 6 ads per day by Channels in the first half of 2007 compared
to 48 ads per day by Programs and 10 ads on an average by
Channels in H1 06
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| Watch out
for forthcoming interesting analyses in future.
(Analysis from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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