Continuing our analysis on Niche Publications, we decided to look at Women's Magazines this time. Ranking the advertising spends in various genres (general interest, computers, children's, agriculture, film related, education, agriculture etc), we see that General interest dominate because they are more in number than other magazine types. Amongst the niche publications, Business publications are the first preference while women's publications are a close second. Cosmopolitan is the market leader (ad spends) followed closely by Femina in the 2nd position and Elle in the third position. Woman's Era is fourth and Vanitha (Malayalam) is the only one regional woman's publication to make it in the top 5.

Taking a look at the categories advertising in woman's publication, we notice that the top spending categories in all the publications are not the top spenders in woman's magazines. Instead the top advertisers of this publication segment are quite distinguished. Cars/jeeps, two wheelers, corporate brand image, properties/real estate and cellular phone service are the top spender categories in all publications whereas the list for top categories in woman's magazines constitutes of categories like Jewellery, readymade garments, independent retailers, lifestyle and branded Jewellery.